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AGENDA
Day 1 | Day 2 | Day 3
Friday, Nov. 30, 2007
7:30 am - 8:30 am
Continental Breakfast
8:30 am - 9:00 am
Fresh Perspectives on Local: Jonathan Weber and New West Publishing
Jonathan Weber, Founder, Publisher and CEO, NewWest.Net
Join us in a conversation with New West founder Jonathan Weber. After the dot-com collapse, Weber, the former editor in chief of The Industry Standard, refocused his energies on using the Web, journalism and events to generate local and regional development in the Rocky Mountains. Weber’s inspiring vision, and hard earned lessons, sets the parameters for what really can be done in local.
Moderator: Peter Krasilovsky, Program Director and Senior Analyst
9:00 am - 9:30 am
Keynote Address: Marchex and the Vertical Opportunity in Local
Some would argue that local is a collection of well-placed verticals that fit together. With
more than 150,000 locally focused Web sites
to its credit, this is clearly Marchex’s position. And now it is up to Web veteran Bill Day, the founder of About.com and former president of Prodigy Services Corp., to deliver on this vision. Overseeing the effort is CEO Russell Horowitz, founder of
Go2Net. Find out what Day and Horowitz are focusing on at Marchex, and their views on what’s happening in local.
Bill Day, Chief Media Officer, Marchex
Russell Horowitz, Chairman and CEO, Marchex
Moderator: Matt Booth, SVP and Program Director, Interactive Local Media
9:30 am - 10:00 am
Keynote Address
Allison Mnookin, Vice President, Small Business Division, Intuit
For Intuit, the publishers of Quicken and QuickBooks, nothing is more important than engaging the small-business owner, and leveraging that relationship –something Intuit is effectively doing with Google and others. This keynote by Intuit’s Small Business leader Allison Mnookin addresses the challenges of winning strategies for small-business services and advertising, and Intuit’s success strategies.
Moderator: Neal Polachek, CEO
10:00 am - 10:30 am
Refreshment Break
10:30 am - 11:15 am
Injecting ‘Social’ into Local Media
Newspapers, TV stations and search engines are investing heavily to position themselves as leaders in social media. But can they succeed? Will independent startups dominate the space? How do you make sure anyone participates? Leaders in the social media space will discuss the opportunities and challenges.
Rob Barrett, VP Interactive, The Los Angeles Times
Mike Orren, President, Pegasus News
Josh Walker, CEO, CityVoter
Moderator: Michael Boland, Senior Analyst
11:15 am - 11:45 am
Keynote Address
John Hanke, Director Google Earth and Maps, Google
Google is contributing to the local ecosphere via local search, maps, directories and classifieds. But for many people, it all comes back to maps. John Hanke, the visionary who started Keyhole, has been working on Google’s local strategy, and will share some thoughts and next directions for the company’s local initiatives.
Moderators: John F. Kelsey III, Cofounder and Chairman
Michael Boland, Senior Analyst
11:45 am – 12:00 pm
Executive Interview with Christophe Maire, Head Location-Based Experience Development, Nokia
In this executive interview, Christophe Maire, a leader in local mobile services for Nokia, will discuss international learnings about mobile local information, and some of the challenges and opportunities that are inherent in the space. He will also discuss the impact of Nokia’s $6.7 billion purchase of Navteq on local.
Christophe Maire,
Head Location-Based Experience Development, Nokia
Moderator: Matt Booth, SVP and Program Director, Interactive Local Media
12:00 pm – 12:15 pm
The Kelsey Takeaways
After all the presentations are done… Are we in the midst of a local “revolution” or an “evolution?” What seems especially important? And not very important? Kelsey Group analysts, joined by Donna Bogatin from InsiderChatter.com and Kevin Heisler from Search Engine Watch, will provide the final takeaways.
Donna Bogatin, Founder and Chief Analyst, InsiderChatter.com
Kevin Heisler, Executive Editor, Search Engine Watch
Kelsey Group Analysts
Day 1 | Day 2 | Day 3
Sign Up Today!
To register by phone, call (609) 921-7200 Ext. 10.
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