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Nov. 29 - Dec. 1, 2006

Sheraton Philadelphia City Center

Philadelphia, Pennsylvania

 

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'Local' News

Local News

MediaWeek Media Life MediaPost MediaWeek DMNews


ASSOCIATION PARTNERS

ADM

The Association of Directory Marketing's mission is to grow advertiser's businesses and, in turn, industry revenues by maximizing the value of directory advertising. ADM is the only association focused 100% on the national yellow pages channel. Our staff works closely with CMRs to maintain and grow revenue and represents CMRs' interests to directory publishers. ADM Member roster includes: Certified Marketing Representatives/Agencies, Publishers and Suppliers.

ADP

The Association of Directory Publishers (ADP) is the international trade association founded in 1898 to promote the establishment and maintenance of the highest standard of quality and service in directory publishing. It provides to its members industry-relevant communications, content-rich meetings and conventions, research, legal and legislative support, and various other programs and services. ADP membership today includes more than 135 directory publishers, and some 90 other associates who supply goods and services to those publishers. ADP members are recognized by consumers and advertisers alike for their innovative products, emphasis on customer service and competitive pricing. Their presence and expanding prominence in the marketplace guarantees both consumers and advertisers access to user-friendly, value-added products that are shaping the medium.

The International Classified Media Association brings together publishers of classified media from all over the world to share experiences, network and exchange ideas to drive their businesses forward to greater profitability and market-share. Our members operate in print, online and via mobile in 34 countries and are some of the most innovative and entrepreneurial publishers around. As well as an annual programme of dedicated conferences, meetings and workshops covering all the latest issues and trends in our sector, we also operate a unique international ad-exchanging system which generates considerable revenues for our members – check us out at www.icmaonline.org.

NAA is a nonprofit organization representing the $59 billion newspaper industry and more than 2,000 newspapers in the U.S. and Canada. NAA members include daily newspapers, as well as non-dailies and other publications published throughout the world. Headquartered just outside Washington, D.C., in Vienna, Va., the Association focuses on six key strategic priorities that affect the newspaper industry collectively: marketing, public policy, diversity, industry development, newspaper operations and readership. Information about NAA and the industry also may be found at www.naa.org.

SEMPO

SEMPO is a non-profit professional association working to increase awareness and to promote the value of Search Engine Marketing worldwide. SEMPO's activities are primarily centered on Education and Awareness. To support their educational mission, they offer an extensive library of resources, research and articles, as well as outreach activities such as Webinars and speaking events. To drive Awareness of the value of search marketing, and how to maximize its potential in a marketing mix, SEMPO funds advertising campaigns, outreach activities, events, and press. SEMPO research studies help to quantify the value of Search Marketing and track the industry trends.

Suburban Newspapers of America is the only non-profit, professional trade association specifically serving the suburban and community newspaper industry. SNA's membership is comprised of approximately 2,000 suburban newspapers published by the leading multi-newspaper publishing companies in North America. Many of SNA's valuable membership benefits and services are available to our members for free or at deeply discounted "Member Rates." Our Mission: SNA represents and supports the suburban and community newspaper industry through leadership, education, promotion, research and the advancement of high standards. For more information visit www.suburban-news.org or contact Al Cupo, SNA Vice President, Sales and Marketing: (215) 256-6801 or al.cupo@suburban-news.org.

YP Association


The Yellow Pages Association (YPA) is the association of publishers, marketers and suppliers responsible for producing Yellow Pages directories in more than 20 countries. Originally founded in 1975 as the National Yellow Pages Service Association (NYPSA), the Yellow Pages Association is instrumental in leading, serving, growing and advocating on behalf of a print and electronic media industry valued at more than $26 billion worldwide ($14 billion U.S.). Association members include Yellow Pages publishers, who produce leading-edge electronic products and deliver Yellow Pages directories to 100 percent of U.S. homes with telephones -- and who account for more than 90 percent of the Yellow Pages revenue generated in the U.S. and Canada. Members also include the industry's international, national and local sales force, certified marketing representatives (CMRs) and associate members, including Yellow Pages advertisers, vendors and suppliers

CONFERENCE SPONSORS 

Jingle Networks’ exciting new media network, 1-800-FREE411, is the nation’s leading advertiser-supported directory assistance service, which is revolutionizing the industry by offering consumers a free alternative to high cost 411 services. 1-800-FREE411 is supported by national and local advertisers who use it as both a branding and direct-response media channel to target messages to callers within the context of a normal-length 411 call. 

Jingle Networks’ exciting new media network, 1-800-FREE411, is the nation’s leading advertiser-supported directory assistance service, which is revolutionizing the directory assistance industry by offering consumers a free alternative to the high cost 411 services provided by landline carriers and mobile phone companies. 1-800-FREE411 is supported by national and local advertisers who use it as both a branding and direct-response media channel to target messages to callers within the context of a normal-length 411 call. In addition, FREE411.com on the Internet provides consumers with an easy to use Web-based resource for telephone number lookups. For more information, visit: http://www.free411.com.

Acxiom

Acxiom Corporation (Nasdaq:ACXM) integrates data, services and technology to create and deliver Customer and Information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States, and in the United Kingdom, France, Australia and Japan. For more information, visit www.acxiom.com.

AgendiZe provides a suite of innovative social networking tools for online publishers that improve conversion and user experience, creating more value for advertisers. With AgendiZe Click to Call, Save for Later, and Share with Others, consumers can call advertisers directly, or they can store or share web content to over a dozen different devices and technologies, including: instant messaging, email, mobile phones, address books, word/PDF and online social bookmarkings.

Founded in 2002, AgendiZe currently has deployed more than 26 million communication buttons worldwide. Key customers include YellowPages Group (Canada), KellySearch (USA, UK), Infoserve (UK), 118218 LeNuméro (France), Svaret (Sweden) and QDQ Media (Spain). The company has offices in the U.S. and Europe and is a member of the Yellow Pages Association (YPA), Association of Directory Publishers (ADP), Newspaper Association of America (NAA) and EADP.

amdocs

Amdocs combines innovative software products and services with deep business knowledge to deliver true integrated customer management to the world's leading directory publishers and communications service providers. Our best-in-class products seamlessly link all business processes – content management, marketing, sales, production, billing, customer service, and analytics – resulting in stronger, more profitable customer relationships. Our expertise in managed services results in cost savings and process efficiencies. Amdocs enables its customers to implement their business strategy with rapid return on investment, lower total cost of ownership and improved operational efficiencies. Amdocs deep knowledge of the industry provides publishers with a unique business perspective resulting in best-in-class solutions.

BTSLogic is the world’s leading provider of open standards-based solutions for "Content Retrieval and Multi-Modal Delivery" for online Yellow Pages, Search Portals, Mobile Operators, and Directory Assistance service providers worldwide.

BTSLogic's solutions enable content providers to broaden their reach through different mediums (online, mobile apps, speech automation, SMS/MMS), enhance the usability of the content through Multi-Modal interaction, and utilize the power of viral marketing and social networking to promote their brand by allowing users to share their experiences. BTSLogic's solution are at work today in 12 countries around the world, operating in seven languages, and processing billions of transactions annually.


Call Genie is a developer of voice technology applications, specializing in building comprehensive interactive speech recognition solutions for the directory services industry. Call Genie offers customized, location-based, enhanced voice directory solutions that allow consumers to locate, obtain information and connect with business and service providers. Call Genie takes leading technologies from both the Internet and telephony worlds and integrates them to deliver a unique voice-web solution. Call Genie partners with the print and digital directory services business. Call Genie has harnessed not only the technologies, but the broad based business strategies and plans to create a new service offering that leverages existing directory services assets.  Call Genie is in the business of revitalizing and bringing a new perspective to the directory services industry by creating new profitable lines of business.

CellSigns is a leading enterprise mobile applications company providing interactive solutions for businesses via text messaging, SMS, MMS and WAP. Supported by every major wireless carrier and working on over 97% of all cell phones, the company offers private label mobile search tools, click-to-chat, Mobile IM (MIM) applications. Using a proprietary interactive application platform CellSigns has a suite of products that enables enterprises and small business alike to empower their sales force, their customers, and consumers through powerful communication tools.

Founded in 2004, the company released its first products in July of 2005 with real estate applications and property marketing tools for Brokers, Agents and Consumers. As a result of its technology and innovation, CellSigns has become an industry leader in enterprise mobile applications and mobile Real Estate information delivery. The company has clients ranging from Fortune 100 enterprises to the individual business practitioner.

eStara enables local media to prove ROI to advertisers from any online or offline medium, including search engines, online directories, yellow pages, classifieds, print or outdoor ads.  eStara's goal is to provide flexible Click to Call and Call Tracking and monitoring service that fits into any business model -- whether you charge advertisers on a pay per call basis, or offer the solution as a value-added service.  To learn more, visit eStara.com.

Fast Search & Transfer™ (FAST™) creates the real-time search and filter technology solutions that are behind the scenes at some of the world's best known companies with the most demanding search problems. FAST's flexible and scalable integrated technology platform spans both Internet and enterprise customers, and elevates search to unprecedented levels. FAST closes the gap between information and action, connecting people to the relevant information they seek regardless of medium, in turn driving revenue and reducing total cost of ownership by effectively leveraging IT infrastructure for our clients and world-class partners.

Hawthorne Executive Search is an international leader in executive recruitment, successfully completing over 75% of our searches within 60 days of assignment.

We pride ourselves on staying ahead of the changes that affect the 25 billion dollar a year global Yellow Pages market. From consolidations and acquisitions, to the rapid growth of local search, we spend our time networking with and recruiting the most talented difference makers the industry has to offer, those that are able to thrive in this new landscape. It is our continued commitment to the directory business that provides us with our most valued asset: our reputation as the organization to contact when contemplating a career change within the directory and interactive advertising industries. We work with talented sales representatives and managers looking to make the next step in their careers, as well as experienced vice presidents and “C” level professionals who are directing the changes that shape the industry today.


Local Matters

In 2005, Aptas, ISx and YP Solutions merged their strong legacies of technology innovation and experience in the Internet Yellow Pages, directory assistance and mobile vertical markets to form Local Matters, Inc. The new entity offers user-centered content enhancements and search functionality that help connect and build relationships between consumers and locally targeted advertisers.

Local Matters brings together some of the most experienced and knowledgeable people in the industry. Our team brings deep experience with leading companies in Internet search, Yellow Pages, DA, Mobile, Map Publishing, Interactive Agencies and Media Businesses. This knowledge leads to our focus on practical and scalable solutions explicitly designed for business impact. Local Matters' user-centered content methods transform existing data into highly relevant and organized content, enabling the rapid and scalable deployment of local search solutions.

Local.com is a next generation local-search engine owned and operated by Interchange Corporation (NASDAQ: INCX). Local.com enables consumers to find local businesses, products, and services quickly and easily. Powered by the company's proprietary Keyword DNA™ and local-web indexing technologies, Local.com is the web’s fastest growing local-search engine. Local.com monetizes search traffic with local and national sponsored listings from the company's current Advertiser Network of over 20 partners including Yahoo, CitySearch, and Verizon SuperPages. Local.com secures advertisers through channel partners including regional newspaper publishers, Internet Yellow Pages, paid search engines, geo-oriented domains, search engine marketers and vertical publishers. Local.com offers multiple, flexible opportunities for partners. Web site owners may partner with Local.com to add local sponsors to their sites; add advanced local search to their sites; and increase the reach of their local advertisers through targeted placement on Local.com.

Localeze

Localeze is the premier repository of rich Local Merchant Content. Starting with accurate and complete business information we add enhancements like, brands, services, hours, payment methods, specialties and advertising characteristics. Our Enhanced Content comes from a variety of sources including, YellowPages, Internet and Direct Data Feeds. We put this valued content to work by offering interactive analytical tools, business profile development tools, highly targeted lead generation and content distribution that allows merchants to effectively attract consumers.

Marchex is focused on search engine and contextual marketing, local search, and direct navigation. Marchex's platform of integrated performance-based advertising and search marketing services enables merchants to efficiently market and sell their products and services across multiple online distribution channels, including search engines, product shopping engines, directories and selected Web properties.

MatchCraft delivers cutting edge Search Engine Marketing (SEM) tools which maximizes Return on Investment (ROI).

MatchCraft is a Search Engine Marketing Engineering company with solutions customized for Online directories, Internet Yellow Pages & Multi-Location Advertisers. Founded in 1998, MatchCraft, has successfully maximized ROI for its SEM clients by managing the campaign set up to post-click performance on leading search engines including Google, Overture, Yahoo, MSN, AltaVista, AOL and Ask Jeeves.


 

Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia is working with some of the biggest names in the field of mobile search and local search to provide you with world-class search software. The free Mobile Search software is a simple, convenient, and fast way to find and connect to local services, websites, images and mobile content. To find out more, go to www.nokia.com/mobilesearch.


Traffic.com offers consumers direct access to personalized, real-time traffic reports and alerts with FREE my traffic.com services sent by email, or delivered to phones or PDAs. We are a leading provider of accurate, real-time traffic information in the United States, based on the quality of our traffic data and the extent of our geographic coverage.   Our innovative traffic solutions target markets including Broadcast Media, Government, In-vehicle Navigation, Consumer, Advertising, and Web Content.

Customers include more than one hundred independent radio stations and over 70 television and cable stations including Cox Radio Stations, Bonneville Radio, Emmis Communications, and Viacom's CBS owned and operated television stations.  Data services clients include AOL, Microsoft, Comcast, The Weather Channel, Garmin International, Motorola's VIAMOTO Solutions, Garmin International, Inc., XM Satellite Radio, XM NavTraffic for the Acura RL and Cadillac CTS. Traffic.com currently serves 50 metropolitan areas throughout the U.S. covering approximately 100 million drivers of which 70 million are daily commuters.


TrueLocal is a leader in the compilation of local databases. TrueLocal also offers advanced data mining solutions for competitive intelligence and online market analytics.  TrueLocal’s primary offerings include the National URL Database (NUD) which is the largest collection of web URLs mapped to physical businesses, BrandDat and FranDat the only authoritative brand and franchise databases known for their depth, accuracy and rich attributes.

 

Visit www.TrueLocal.com to learn why TrueLocal’s data products and services and white label search results provide customers with strong local data and unmatched business intelligence.

Yahoo! Local

When Yahoo! was founded in 1994 by Stanford Ph.D. students, David Filo and Jerry Yang, it began as a hobby, but has evolved into a global brand that has changed the way people find, use, share and expand all human knowledge.

With now over 350 million users worldwide and more than 15 languages in over 20 countries, regions and territories, Yahoo! Inc. is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Yahoo! provides online products and services essential to consumers' lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world. Yahoo! is headquartered in Sunnyvale, California.


YellowPages.com

“Need something”? For over 125 years, consumers have trusted the Yellow Pages to deliver comprehensive information on local businesses. And now, when they “need something” online – consumers turn to YELLOWPAGES.COM, the most intuitive name for local search online.

YELLOWPAGES.COM LLC is a joint venture operation of AT&T Yellow Pages and BellSouth Advertising and Publishing Corp. In late 2005, the YELLOWPAGES.COM site launched, integrating three leading Internet Yellow Pages (SMARTpages.com, RealPages.com and YELLOWPAGES.COM) into a single site, single URL. The site now provides more content for consumers and more value for advertisers. The YELLOWPAGES.COM Network offers advertisers exposure to more than 80 million monthly consumer business searches and continues to expand!

Attracting the ready-to-buy consumer, YELLOWPAGES.COM offers a comprehensive suite of advertising solutions for local businesses – from web sites to business listing advertising to search engine solutions and more.

MEDIA SPONSORS 

tvover.net

TVover.net is a leading site that aggregates news and information about IPTV, Internet TV, and related topics. In addition we provide a directory of web sites offering video or Internet TV, forums for discussion (IPTV Forums), and an informational site (IPTV Information). For more information please visit http://www.tvover.net or contact us at info@tvover.net.

VoIP Monitor is an online weblog covering news, analysis, information and opinions relating to voice over IP and Internet telephony. Since 2005, VoIP Monitor has been filtering through the latest headlines and press releases to provide the top stories in a high-impact online format. In addition, VoIP Monitor’s content is also available via RSS and a daily newsletter. For more information please visit http://www.voipmonitor.net/ or contact us at info@voipmonitor.net.

 










   
     

The Kelsey Group, Inc., 600 Executive Drive, Princeton, NJ 08540-1528
Tel: (609) 921-7200 Fax: (609) 921-2112 E-Mail: tkg@kelseygroup.com
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