The Kelsey Group

client login

Username


	Remember Me
	Forgot Password

Password

Nov. 29 - Dec. 1, 2006

Sheraton Philadelphia City Center

Philadelphia, Pennsylvania

Companies Attending
Become a Sponsor
Speaking Opportunities

Promotional Resources

'Local' News

Local News

AGENDA

Day 1 | Day 2 | Day 3

Consumers and business owners are increasingly shifting to Internet channels. Research and demographic trends suggest that offline advertising dollars are nearing a potential tipping point. Despite the immense promise, local market ad revenue remains a largely unattained goal. The Kelsey Group believes the companies that drive to this tipping point will create “connected experiences” with consumers and advertisers. This “continuity of service” will play out by bridging online and offline platforms, bundling broadband products with content and offering complete vertical experiences.

This is the backdrop for Day 1 of ILM:06, for which we have gathered an A-list lineup of featured speakers to share their perspectives.

Wednesday, November 29

10:30 am – 11:30 am
Client Only Session

11:30 am – 1:15 pm
Lunch

1:15 pm – 1:30 pm
Conference Welcome and Industry Overview

John F. Kelsey, III, President and CEO, The Kelsey Group
Our analysts predict that global local search revenues will grow from $3.4 billion in 2005 to $13 billion in 2010 (30.5% CAGR). TKG is honored to once again host the insider’s conference that has been focused on local search, online commerce and interactive local media since 1997.

1:30 pm – 2:00 pm
360-Degree View of the Interactive Local Market
Matt Booth, VP and Program Director, Interactive Local Media, The Kelsey Group

Neal Polachek, SVP, Research and Consulting, The Kelsey Group

2:00 pm – 2:45 pm

Featured Speaker

Dan Rubinstein, SME Business Platforms, Google
Dan Rubinstein joined Google in April 2005, leading the AdWords Decision Support team and driving the company’s revenue forecasting process. In his current role, he is responsible for Google’s Small Business product initiatives, including the integration of Google tools into Intuit’s Quickbooks.

2:45 pm – 3:15 pm
Refreshment Break

3:15 pm – 4:00 pm

Featured Speaker

Scott Richman, VP and GM Local, AOL Media Networks

4:00 pm – 4:45 pm

Featured Speaker

Spencer Rascoff, CFO and VP Marketing, Zillow.com
Before joining Zillow.com, Spencer Rascoff was vice president of lodging for Expedia. In 1999, Spencer cofounded Hotwire.com, a leading Internet travel company, and ran several product lines there. Hotwire was sold to IAC/InterActiveCorp in 2003.

4:45 pm – 5:30 pm

Featured Speaker

Chip Perry, CEO, AutoTrader.com
Chip Perry, who was the first employee hired at AutoTrader.com in August 1997 when the company was named AutoConnect, laid the foundation of what today is the world’s largest automotive marketplace.

5:30 pm – 7:30 pm
Reception

All session topics and times are subject to change

Day 1 | Day 2 | Day 3

Register Online

To register by phone, call (609) 921-7200 Ext. 10.