client login
Username
Remember Me
Forgot Password
Password
CATEGORIES
 
Local Media Blog [ 907 ]  RSS ATOM


Blog Home

Contact Kelsey

Bookmark this page



SEARCH
 


previous month  FEBRUARY 2006  next month
s m t w t f s
4
5 11
12 18
19 21 25
26


BLOG ARCHIVE
 
RSS ATOM  Full archive
 
current month



RECENT ENTRIES
 
 
RSS ATOM


BLOGGERS
 
admin [ 0 ]  RSS ATOM
Carlotta Mast [ 0 ]  RSS ATOM
Greg Sterling [ 745 ]  RSS ATOM
John Kelsey [ 52 ]  RSS ATOM
Matt Booth [ 0 ]  RSS ATOM
Mike Boland [ 82 ]  RSS ATOM
Neal Polachek [ 27 ]  RSS ATOM


COUNTER
 
Visitors    355964
Online users 103
 



Feb 6 2006
Hearsay Dept: 'Googster'
Just because it's fun to speculate about such things � and there's a history here � I'm repeating hearsay. SiliconBeat discusses an unsubstantiated rumor about a possible Google acquisition of now tainted "social networking" (read: dating) site Friendster.

Back in 2003 Google reportedly made an offer for Friendster (in the $30 million range � also unsubstantiated). Friendster, riding high at the time, spurned the offer, according to hearsay.

Yahoo! has been gobbling up every new social/"Web 2.0" site in sight. But Google has made few forays into this realm. It's own Orkut has enjoyed limited success.

Highly unlikely, but we'll see what happens. And, by the way, "googster.com" is taken.

___________

One longtime "industry observer" I casually mentioned this to suggested that such rumors are usually started by the companies seeking to be acquired themselves as a last-ditch effort to create buzz.



Blog: Local Media Blog
 
posted by  Greg Sterling at  19:26 | permalink | comments [0] | trackbacks [0]



Feb 6 2006
Mobile Content in SB Ads
While I didn't actually watch the Super Bowl, I did of course watch the commercials here. (You can also watch and vote for favorites at AOL.)

I counted at least three ads touting mobile content: Motorola/Verizon, Sprint and ESPN; in other words, trying to promote mobile data usage and the phone as something other than a phone.

The Motorola RAZR ad in particular was striking for its "meta communication." It showed a paperboy on a bike, delivering the newspaper and a homeowner (male) focused on his phone. When the newspaper flies into his yard the man picks it up and, without even considering it, heaves the paper back at the boy. The "tag" on the commercial was a promotion for Verizon content services (including "news and weather").

The clear message of the commercial was: "you don't need the newspaper anymore now that you have mobile content on your phone." Ouch! � literally, as the paper hit the kid in the head.

Next year will we see an ad for Google or Yahoo! Maps and other mobile local services?

___________

Here's more on the commercials from Search Engine Journal and from the WSJ (sub. req'd).

Blog: Local Media Blog
 
posted by  Greg Sterling at  08:19 | permalink | comments [0] | trackbacks [0]



Feb 6 2006
Google, Skype Invest in FON
What is FON? No it's not a Spanish dessert � that's flan � although it is based in Spain.

FON is an effort to build a global Wi-Fi network of hotspots with existing broadband connectivity � "members" are referred to as "Foneros" (Arriba!). These can be established ISPs as well as individuals. Google, eBay/Skype, Sequoia Capital and Index Ventures invested $22 million in the effort.

Here's an AP article explaining FON, as well as identifying some of the potential challenges to the realization of FON's objectives.

Here are the FAQs and here are some of the interesting people (scroll) behind FON.

Both Google and Skype have a keen interest in seeing Wi-Fi/broadband proliferate. Whether FON ultimately takes the place of the hypothetical GoogleNet initiative is unclear. And whether FON ultimately succeeds or fails, the development of low-cost or free-access broadband networks will undoubtedly continue.

In terms of the local angle, obviously a Wi-Fi hotspot provides precise location information and would allow for more geographically relevant organic or paid search results (without a user inputting location information).

Broadband is of critical importance to anyone whose business model is tied to the Internet. And we�ll be examining the state of and outlook for continued broadband growth on the panel �The Broadband Juggernaut: Slowing Down or Speeding Up?� on day 1 of Drilling Down.

Here's Om Malik's post on the investment (he'll be speaking on the broadband panel mentioned above BTW).

And here's more from SiliconBeat.

Here's the latest on the Google "dark fiber" rumors.
Blog: Local Media Blog
 
posted by  Greg Sterling at  07:19 | permalink | comments [0] | trackbacks [0]










The Kelsey Group, 600 Executive Drive, Princeton, NJ 08540-1528
Tel: (609) 921-7200 Fax: (609) 921-2112 EMail: [email protected]
Copyright© 2005 The Kelsey Group. All Rights Reserved.