client login
Username
Remember Me
Forgot Password
Password
CATEGORIES
 
Local Media Blog [ 906 ]  RSS ATOM


Blog Home

Contact Kelsey

Bookmark this page



SEARCH
 


previous month  FEBRUARY 2006  next month
s m t w t f s
4
5 11
12 18
19 21 25
26


BLOG ARCHIVE
 
RSS ATOM  Full archive
 
current month



RECENT ENTRIES
 
 
RSS ATOM


BLOGGERS
 
admin [ 0 ]  RSS ATOM
Carlotta Mast [ 0 ]  RSS ATOM
Greg Sterling [ 745 ]  RSS ATOM
John Kelsey [ 52 ]  RSS ATOM
Matt Booth [ 0 ]  RSS ATOM
Mike Boland [ 81 ]  RSS ATOM
Neal Polachek [ 27 ]  RSS ATOM


COUNTER
 
Visitors    355922
Online users 68
 



Feb 10 2006
IPTV Quick Hits
News from the IPTV world continues to come at us with no signs of slowing, as the industry's many moving parts take form. There are content issues with rights and aggregation; technical issues with bandwidth and video delivery; and local and national ad delivery and the valuable targeting that IP technologies enable. These issues will be addressed at the Kelsey Group's Drilling Down on Local Conference in March in this panel;

1,000,001 Channels: But Is Anybody Watching?
TV used to be simple for everyone. But the newly fragmenting world of video search, mobile TV, on-demand cable and IPTV makes the range of potential consumer choices staggering. What are the new technologies that are rapidly turning TV from a mass medium to one that is highly personalized? What is the new consumer �video consumption� model, and what are the implications for networks, content producers and advertisers? Will a million �Wayne�s Worlds� and the potential �Tower of Babel� effect destroy the medium for advertisers or open it up to a range of exciting new possibilities, including some for SMEs?

But for now, here are a few news bits from across the industry.

-- SlingShot Media was founded by former Yahoo! execs to act as a sort of Hollywood talent agency that will bring together talent and content for online and mobile distribution. The company's contacts in both Hollywood, and in the online world are hoped to create value in bringing the right content to the right online distribution channels. Given that content aggregation is an ongoing challenge with IPTV, this middleman or agent type of model could be one that grows (apart from the self published long tail type of content that will have a separate place among the Google Video-type offerings).

-- Videobomb.com has launched with an interesting model that is similar to the online news site digg.com, which places aggregated news items (without human editors) in order of popularity, or hits. The site hasn't been monetized yet but will likely be ad supported in the future.

-- NBC Universal has formed a content partnership with Aeon Digital which has an entirely new model for IPTV delivery. The service requires a one time fee of $299 for a set top box that connects to a broadband line. Users can then access on demand music, television, and movies for an additional fee. It also comes with a built in DVR.

This is somewhat similar to offerings by DaveTV and Akimbo, and like them it will face challenges to survive in IPTV's next generation. When telcos launch their IPTV services later this year, the IPTV world will be divided between their closed system service offerings (video watched on your television with a set top box and a range of channel choices), and video viewed on your computer screen that will encompass most of the long tail content out there.

Services such as Aeon fall somewhere in between, and have deficiencies when stacked up against Telecos and the online aggregators. Their revenue models also aren't as flexible, having only fee based content. Telecos and online aggregators by comparison have existing channels for ad delivery (including targeted and local ad delivery which will be an important attribute of IPTV), and fee based video on demand. As we've said in the past, this flexibility in charging customers will be important in experimenting with revenue models and consumer preferences.

--Lastly, Disney has expanded the video content available disneychannel.com by making full episodes of some kids programming available for free. It will be ad supported and allow advertisers the ability to stream full-length or customized spots next to content. More here
Blog: Local Media Blog
 
posted by  Mike Boland at  12:10 | permalink | comments [1] | trackbacks [0]



Feb 10 2006
A Whole New Kind of Speed Dating
From the bizzare item of the day dept., TiVo is setting up a promotional event on Monday (close enough to Valentines day), that mixes speed dating and well, TiVo.

The event will match San Francisco singles with "their perfect TV compatable Valentine". Basically this means that they'll wear name tags that list favorite shows, and work the room with a list in hand that indicates who would be a good match for them.

So the idea is that the speed daters can "fast forward" through the crowd to find their TiVo-suggested match. Clever TiVo.

And don't worry, other TiVo trademarks have been worked in for maximum promotional bang for their buck, such as thumbs up and thumbs down stickers that singles can use to privately rate those they meet.

This likely isn't something that will take the dating vertical by storm, but it's a quirky item that's good enough for a laugh on a Friday.

And who knows, television for some is a central part of life and looking for a match that likes the same shows could prove an effective way to meet that special someone. But probably not. We'll see...
Blog: Local Media Blog
 
posted by  Mike Boland at  11:08 | permalink | comments [1] | trackbacks [0]



Feb 10 2006
Jobs Classifieds: Crossing a Threshold?
It appears that something of a milestone has been reached (if the data are to be believed). According to this survey written up in MediaPost (reg. req'd), the Internet has become the primary hiring vehicle for employers. The research was sponsored by the DirectEmployers Association, "a non-profit consortium of over 200 U.S. employers and operator of the JobCentral.com employment search engine."

The survey reportedly found that the Internet was responsible for "51 percent of all hires in 2005, with the largest source of hires being the employers' own corporate Web sites, while newspaper classified advertisements were the source of only 5 percent of the new hires."

Ouch: bad PR certainly for newspaper classifieds. The NAA forecast that 2006 would see $18.14 billion in print classified revenues in the US. Just like Yellow Pages, the revenue is offline, but the growth is clearly online.

Here's how the survey broke down the distribution of online hiring sources:


  • Corporate Employment Web Sites: 21 percent
  • General Job Boards: 15 percent
  • Niche Job Boards: 6 percent
  • Social Network Web Sites: 5 percent
  • Commercial Resume Databases: 4 percent

These categories are quite broad; I assume that CareeBuilder (owned by newspapers), Monster and HotJobs fall into the "general job boards" category. But it's not clear. Sites like SimplyHired and Indeed, crawl corporate job boards (in addition to other sources) as does Yahoo!'s HotJobs. So there's more complexity probably in the actual market than the survey reflects.

One must always be skeptical of sponsored research (which almost always has an agenda), but directionally at least these results are certainly accurate.

More and more print newspapers (a la the Tribune Co.) will need to start offering "free" classifieds (with upsell opportunities) in order to be competitive. If the perception in the marketplace is that newspaper classifieds no longer "work," (which we may be approaching), there will be a precipitous decline in print classified advertising.

It makes the issue of how newspapers respond to online trends, regarding classifieds in particular, quite urgent.

Classifieds seem to be on everyone's minds these days. I just moderated a panel on classifeds and search and I'll be at the NAA show later this month doing the same. And then again at the Editor & Publisher conference in May.
Blog: Local Media Blog
 
posted by  Greg Sterling at  09:17 | permalink | comments [2] | trackbacks [0]



Feb 10 2006
Media Discovers Google 'PrintWords'
The WSJ (sub. req'd) and MediaPost (reg. req'd) today both have articles about the new, public auction of ad placements in major magazines on Google.

We first blogged about it (after a tip from Battelle's blog) here on Wednesday.

From the WSJ article:

Google has been placing ads on behalf of its advertisers in three magazines and the Chicago Sun-Times newspaper in what it has characterized as tests. Last month, it said it would acquire closely held dMarc Broadcasting Inc., a Newport Beach, Calif., company that places ads on radio using an online system similar to Google's.

Google has said it aims to integrate radio-spot buying into its AdWords program. Tim Armstrong, Google's vice president of advertising sales, said that if the print tests prove successful, print-ad buying would eventually be integrated as well. AdWords allows advertisers to bid on keywords, which Google uses to target ads to Web surfers, to set the price they will pay each time a consumer clicks on their ad.

"The hope here is we'll have an integrated format for advertisers and agencies ... across multiple media," he said.

Regarding Google print ads, "we know there's demand both from advertisers, agencies and publishers," Mr. Armstrong said. The current magazine-ad auction will allow Google "to work on the product itself and continue to roll it out and look at the results over time."


Blog: Local Media Blog
 
posted by  Greg Sterling at  09:06 | permalink | comments [0] | trackbacks [2]










The Kelsey Group, 600 Executive Drive, Princeton, NJ 08540-1528
Tel: (609) 921-7200 Fax: (609) 921-2112 EMail: [email protected]
Copyright© 2005 The Kelsey Group. All Rights Reserved.