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Jan 4 2006
Syndicated Data to Be Unveiled in January
The U.S. Yellow Pages industry is set to see its first batch of syndicated usage data in a number of years. Later this month, according to a press release issued today by SRI/Knowledge Networks, 2005 usage data for 45 U.S. markets will be released. The data is being branded the Yellow Pages Market Reporter.

According to KN/SRI, 10 directory publishers participated in the study in 2005, and so far 12 certified marketing representative companies have signed up to receive the data.


While 10 publishers doesn�t sound like many, the 10 that are participating account for the lion�s share of U.S. directory revenue.

TKG has watched the process unfold of rekindling syndicated usage research. The process has been difficult due to complex methodology issues and conflicting interests among the participants. TKG applauds this development and acknowledges the hard work required to take this initiative this far. The next challenges include keeping the process together for the long haul and adding the participation of more publishers. But for now it is worthwhile noting that the initiative has achieved at least initial success.
Blog: Global Yellow Pages Blog
 
posted by  Charles Laughlin at  13:14 | permalink | comments [1] | trackbacks [0]



Dec 31 2005
Happy New Year!
. . . from all of us at The Kelsey Group.
Blog: Global Yellow Pages Blog , Blog: Local Media Blog
 
posted by  Greg Sterling at  23:10 | permalink | comments [0] | trackbacks [0]



Dec 16 2005
Sensis Exports a Strategy to Europe, Beyond
Spoke yesterday with Robert Rath at Sensis about a range of issues. One was to learn more about Platefood, a London-based joint venture that is majority owned by Sensis. The other partners are Norway-based Fast Search & Transfer and Schibsted, one of Norway's biggest media companies. Platefood's mission is to take the search platform developed in Australia and export it abroad. One thing that clearly emerged from the discussion is that Sensis is exporting a strategy, or the tools to execute a strategy, as much as it is exporting technology.

What Sensis is arguing is that publishers should not hand over the billing relationship with the customer -- ever. And no publisher should train users to go elsewhere to find local businesses. Yet building the index and PFP engine are not core to the value publishers bring, nor are they assets that any publisher wants to be over-dependent on to a potential long-term competitor. Platefood is offered as a chance to retain control without making a prohibitive investment. It is an enabling platform for those who wish to follow a strategy similar to the one Sensis follows in Australia.
Blog: Global Yellow Pages Blog
 
posted by  Charles Laughlin at  15:49 | permalink | comments [0] | trackbacks [0]



Dec 16 2005
Tellier Talks About Trader Deal
Had a discussion this morning with Marc Tellier at Yellow Pages Group about his company's acquisition of Trader Media Group, a Canadian classifieds publisher.

We will cover the whole idea of directories and classifieds in greater detail within the TKR program, but we'll share a few highlights here.

Tellier sees the deal as very closely tied to Yellow Pages, since classifieds shares many characteristics. And he sees the deal as building on the assets he cares about, the YPG brand, content and customer relationships. All other things, he says only half jokingly, can be outsourced.
Here are some highlights of what we heard from Mr. Tellier:
* The Trader deal has a lot to do with YPG's upcoming plans to launch keyword search, and in particular how it can enable brand search.
* YPG has a lot of ideas on how to merge directory and classifieds content into local vertical hybrids. Imagine a Trader publication with a vertical directory of related headings in the back pages.
* The deal gets YPG into the C2C business, something directory publishers have not been very successful at to date.
Blog: Global Yellow Pages Blog
 
posted by  Charles Laughlin at  15:46 | permalink | comments [0] | trackbacks [0]



Dec 16 2005
Yellow Book Reveals Online Revenues
Last week Yell Group conducted a detailed investor presentation in which it revealed for the first time online revenues for Yellow Book, its U.S. subsidiary. We will cover the details of the presentation within the TKR program, but here are a couple of key datapoints regarding Yellow Book's online business.

For the financial year 2005 (ended March 31), Yellow Book generated Internet revenues of US$22.2 million, up more than 73 percent over the previous year. With total revenues of US$1.52 bilion in fiscal 2005, online revenues represent less than 2 percent of Yellow Book's total revenues. Through the first half of its 2006 financial year, Yellow Book has generated US$17.9 million in online revenues, including US$2.7 million ported over from the TransWestern acquisition.

Blog: Global Yellow Pages Blog
 
posted by  Charles Laughlin at  15:44 | permalink | comments [0] | trackbacks [0]



Dec 16 2005
Eniro Closes Door on Eastern Europe
In a transaction unlikely to alter the delicate balance of power in the global Yellow Pages industry, Swedish publisher Eniro announced earlier this week that it has sold its 75 percent stake in Belarus directory publisher JV Eniro Belfakta, for 8 million Swedish krona, which might cover a year��s rent for a Manhattan apartment with a view of Central Park.

The dollars (or krona) matter less than the fact that this represents the end of Eniro��s foray into Eastern Europe (if you exclude Poland, where it does pretty well). Eniro��s lesson from all this was that the costs of pursuing opportunities in underdeveloped markets far outweigh the benefits. The opportunity costs include management attention diverted from a highly competitive situation in the Nordic markets, where Eniro does most of its business.


Blog: Global Yellow Pages Blog
 
posted by  Charles Laughlin at  15:09 | permalink | comments [0] | trackbacks [0]



Dec 16 2005
New Zealand YP Jumps Into Mapping
Telecom Directories (New Zealand) is showing more aggressiveness in business development under its new leadership (GM Dudley Enoka). We recently noted in Local Media Journal that Telecom Directories has acquired a company that publishes a retirement guide for Kiwis over 50. Now we see that the company has launched a new online mapping service. Here is an article with more detail.


Blog: Global Yellow Pages Blog
 
posted by  Charles Laughlin at  15:03 | permalink | comments [0] | trackbacks [0]



Dec 14 2005
A Bullish Take on Yellow Pages
Just got around to reading this item on the Motley Fool. It offers a bullish take on Yellow Pages, which contrasts with a lot of recent coverage in the wake of the Verizon IS sale announcement. Much of the coverage has suggested the sale is indicative of the waning influence of Yellow Pages. You can read the Motley Fool article here.

Blog: Global Yellow Pages Blog
 
posted by  Charles Laughlin at  14:39 | permalink | comments [0] | trackbacks [0]





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