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Jan 31 2006
Dex-RHD Deal Closes
As expected, the merger of R.H. Donnelley Corp. and Dex Media closed today. Dex Media is no more, and RHD is now the third-largest U.S. directory publisher, with combined revenues of roughly US$2.5 billion. You can read more about the deal here.

More detail was revealed about the newly combined company's management structure. As we knew, Dave Swanson is CEO and George Burnett will lead the board of directors. Maggie LeBeau, who ran marketing at Dex, will be in charge of marketing in the new organization, and Dex's IYP chief, Simon Greenman, will play the equivalent role in the new RHD. The very top of the organization will be dominated by RHD executives, including Peter McDonald, Steve Blondy and George Bednarz. Al Duy, a longtime associate of Peter McDonald, will be in charge of information technology.

One of the decisions we will watch for is whether RHD will join forces with YellowPages.com to achieve additional scale, or if it will ride on Dex's well-regarded IYP platform to leverage its own substantial footprint.



Blog: Global Yellow Pages Blog
 
posted by  Charles Laughlin at  12:53 | permalink | comments [1] | trackbacks [0]



Jan 30 2006
Verizon Settles Strike
It was reported late last week that Verizon has settled the strike by 300 CWA workers in upstate New York. Here is an article with details.
Blog: Global Yellow Pages Blog
 
posted by  Charles Laughlin at  10:14 | permalink | comments [0] | trackbacks [0]



Jan 30 2006
YPC Launches Ad Campaign
YellowPages.com has launched its long-awaited advertising campaign to generate awareness and organic traffic. The site is jointly owned by AT&T and BellSouth, and the agency handling the campaign, GSD&M in Austin, also does work for AT&T Yellow Pages (formerly SBC).

The stakes for this campaign are fairly high. YPC has a real opportunity, given its intuitive URL, to establish itself as a premier IYP. This would be a real source of strength to YPC's owners, who are increasingly looking to the IYP as a key to restoring top-line growth.

You can read the announcement here.
Blog: Global Yellow Pages Blog
 
posted by  Charles Laughlin at  10:02 | permalink | comments [2] | trackbacks [0]



Jan 27 2006
Yellow Book's Usage Results
Having just returned from a Yellow Book "summit" with the national ad community, it is fair to say that the national agencies are viewing the company in a new light. The reason? Yellow Book showed significant strength in the first batch of reports for Yellow Pages Market Reporter, a syndicated usage research service from Knowledge Networks/SRI.

At the CMR meeting, and in a press release issued yesterday, Yellow Book revealed data from several of the market reports released last week. You can read Yellow Book's press release here.

While Yellow Book did not win every market, it did consistently have either a plurality of usage or a strong second position (notably Chicago). There were some notable weak spots (Yellow Book came in third in Manhattan, for example), but the general picture from the data we have seen thus far is of a competitor that is going toe-to-toe with incumbents, and in some cases besting them. This was not lost on the CMRs in attendance at the Yellow Book meeting yesterday in Orange County, California.
Blog: Global Yellow Pages Blog
 
posted by  Charles Laughlin at  15:37 | permalink | comments [2] | trackbacks [0]



Jan 25 2006
Bad Signal for Yell on Rate Cap
This article appeared today in the Guardian Newspaper in the U.K., regarding the ongoing review of the rate cap imposed on Yell in the United Kingdom. The Competition Commission has issued a report indicating it may extend or expand the rate cap. We will follow up with our analysis of this development in the coming days.
Blog: Global Yellow Pages Blog
 
posted by  Charles Laughlin at  19:57 | permalink | comments [0] | trackbacks [0]



Jan 25 2006
Shareholders OK RHD-Dex
It�s official. The RHD-Dex Media merger has been approved by shareholders. Here is the release. The deal, which combines two of the top five U.S. incumbent publishers, is expected to formally close at the end of this month.

Here is a summary of the deal from our Local Media Journal, published shortly after the deal was announced last October:

The acquisition will form the third-largest U.S. directory publisher, with estimated combined adjusted revenues of US$2.69 billion and adjusted earnings before interest, taxes, depreciation and amortization (EBITDA) of roughly US$1.48 billion. The new company will have more than 600 titles, 1,800 sales representatives and distribution of about 73 million directories.

The acquisition will have a significant impact on the U.S. directory industry, even if it does not transform the competitive landscape. Acquiring Dex will offer RHD some additional bargaining power with search engines as it looks for ways to drive more traffic to its online customers. The deal also extends RHD�s geographic coverage to 28 states, with incumbent status in 8 of the top 40 U.S. metropolitan markets. Key markets include Chicago, Denver, Las Vegas, Orlando, Phoenix and Seattle.


Blog: Global Yellow Pages Blog
 
posted by  Charles Laughlin at  19:47 | permalink | comments [0] | trackbacks [0]



Jan 23 2006
DCCI Becoming Telmetrics
Here�s a rebranding case study�call measurement firm DCCI changing its name to telmetrics�that appeared in Ken Clark�s YPTalk blog/newsletter. Call tracking will become more important and more central to integrated online-offline campaigns in the very near future.

Call tracking will likely be the way that Google, for example, will measure the efficacy of its new radio inventory�at least the intended direct response component.
Blog: Global Yellow Pages Blog , Blog: Local Media Blog
 
posted by  Greg Sterling at  02:26 | permalink | comments [1] | trackbacks [0]



Jan 21 2006
Labor Fired Up About Verizon Talks
Striking Verizon Information Services workers in upstate New York found an interesting way to express their displeasure at the pace and manner of negotiations for a new collective bargaining agreement. You can read about it here. The two sides have apparently come close to settlement, but have failed to reach terms.


We have no comment to offer on the merits of the positions in this current dispute.

This ongoing strike does lead us to wonder how well the directories industry will be able to manage labor peace given the changes taking place in this industry. In particular, how successfully will management and labor negotiate adaptations publishers are making and will need to keep making in order to remain competitive next year, in five years and a decade down the line?

Blog: Global Yellow Pages Blog
 
posted by  Charles Laughlin at  15:48 | permalink | comments [0] | trackbacks [0]





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