client login
Username
Remember Me
Forgot Password
Password
CATEGORIES
 
Local Media Blog [ 906 ]  RSS ATOM


Blog Home

Contact Kelsey

Bookmark this page



SEARCH
 


previous month  FEBRUARY 2006  next month
s m t w t f s
4
5 11
12 18
19 21 25
26


BLOG ARCHIVE
 
RSS ATOM  Full archive
 
current month



RECENT ENTRIES
 
 
RSS ATOM


BLOGGERS
 
admin [ 0 ]  RSS ATOM
Carlotta Mast [ 0 ]  RSS ATOM
Greg Sterling [ 745 ]  RSS ATOM
John Kelsey [ 52 ]  RSS ATOM
Matt Booth [ 0 ]  RSS ATOM
Mike Boland [ 81 ]  RSS ATOM
Neal Polachek [ 27 ]  RSS ATOM


COUNTER
 
Visitors    355877
Online users 26
 



Feb 22 2006
PreFound Joins 'Social Web'
Red Herring reports on a social search engine that has launched called PreFound. Like others in this growing space � led most notably by Yahoo! (Flickr, MyWeb, del.icio.us etc.) � its success will depend on gaining a critical mass of users to do all the tagging and indexing on which a social search model is based.

The challenge is that such users are currently made up of a small early adopter crowd, and there are only so many of them to go around among the growing numbers of start-ups in the space. Competition from a Web giant such as Yahoo! exacerbates this challenge.

From the article:

In an interview last week, PreFound�s CEO Steve Mansfield said the site was looking for experts to become featured finders on the site. To do this, these experts must upload groups of links on a topic that they�ve tagged and organized on the web.

It sounds like this means it will rely less on the "masses" of users than on a smaller segment of experts on certain topics (sounds a lot like About.com, which isn't necessarily social search). This means it could be less under the pressure of gaining the critical mass of content contributors mentioned above because it will be more of a niche offering of knowledge and info in certain categories.

Unlike some of Yahoo!'s efforts in the social search space that will rely on users' intrinsic desire to share and tag content, PreFound will incentivize contributions by sharing AdSense-generated revenues. So it will come down to a question of whether or not the company is effective at attracting these contributors and if it's a compelling enough experience for users of the site.

We'll take a closer look at PreFound and the social search space in an upcoming White Paper.
Blog: Local Media Blog
 
posted by  Mike Boland at  13:17 | permalink | comments [1] | trackbacks [0]



Feb 22 2006
Search Portal Rankings Rundown
A study by research firm Compete (found via Search Engine Watch) found Google has the most loyalty among its users. Here is how the rest of the search engines stacked up:

* Google: 71.0%
* Yahoo!: 48.1%
* MSN: 27.8%
* Excite: 23.4%
* AOL: 23.2%
* Ask: 21.6%
* AltaVista: 16.6%
* Clusty: 10.3%
* A9: 6.4%
* Lycos: 5.8%

Meanwhile, a separate study by BIGresearch reports that Yahoo! leads in overall purchase influence. The study broke down purchasing decisions by category, including electronics, apparel and automotive. Google came out on top in electronics, while Yahoo! led most other categories. Read the release and breakdown of scoring here.

And finally, the top Web sites for overall traffic in January were reported by Nielsen/NetRatings. Yahoo! came out on top, and four of the top five sites were portals. Google came in fourth.

These studies aren't directly related, but they all involve search engines and portals and continue to paint a picture of the battle for usage and market share. Local is a large and very important piece of that market share, although it was not specifically broken out in any of these studies.
Blog: Local Media Blog
 
posted by  Mike Boland at  12:42 | permalink | comments [1] | trackbacks [0]



Feb 22 2006
Tons Going On
There are many things happening that I'd like to write and post about, but I've been unable to because of travel. Yesterday I was at the NAA conference and moderated a very interesting panel on "free" classifieds. I attended another interesting discussion on local search and talked to many vendors in the exhibit hall. I hope to post a roundup late today.

Meanwhile, Search Engine Journal has a roundup of interesting news, and Om Malik blogs (as in the verb "to blog") about a new Google-Earthlink Wi-Fi partnership in San Francisco (and possibly beyond). Here's more from the Earthlink Blog.

Blog: Local Media Blog
 
posted by  Greg Sterling at  12:37 | permalink | comments [0] | trackbacks [0]



Feb 22 2006
Online Auto Ads On the Rise
eMarketer predicts an uptick in online auto ads this year. Auto advertisers will spend 1.9 billion in online advertising in 2006 and almost $2.7 in 2007 � up from 1.4 billion last year, according to the research firm.

Other notable facts cited by eMarketer:

* 70 percent of auto buyers use the Web at some point in the buying cycle.

* Despite online growth, overall ad budgets will remain flat this year (GM has cut $200 million out of its $1.5 billion budget).

* Through November 2005 online auto ad spending increased 12.1 percent, while traditional media spends went down 2.5 percent.

Though we're talking about national ad campaigns, the numbers are rooted largely in local buying activity and online usage growth among all consumers. Read more here.
Blog: Local Media Blog
 
posted by  Mike Boland at  12:16 | permalink | comments [0] | trackbacks [0]



Feb 22 2006
YPG Looking South?
Interesting story in yesterday's National Post (Canada). The topic is not entirely new, the possible acquisition of a U.S. publisher by Canada's Yellow Pages Group. The article does provide a sourced comment from YPG's CFO, and it offers some detailed speculation of what YPG migth consider buying � namely choice pieces of Verizon Information Services (which is on the record as being a pending spin-off) and/or AT&T Yellow Pages (which is not). It's clear that any existing Yellow Pages player buying either company outright would be biting off way more than it could chew.

You can read the National Post article here.

The article is yet another sign of what we expect to see in the next few years, which is the final de-linking of Yellow Pages from telecoms in the United States.

Ownership of directories in the U.S. is becoming the bastion of private equities and strategic players (i.e., other publishers and media companies). This raises all kinds of interesting scenarios involving cross-media combinations and perhaps some very strange bedfellows.

The rationale for a telecom keeping a publisher comes down to one thing � cash. Do they need it all right now, or would they rather keep getting it a little bit at a time?
Blog: Global Yellow Pages Blog
 
posted by  Charles Laughlin at  10:04 | permalink | comments [0] | trackbacks [0]



Feb 20 2006
'Net Neutrality' and Future Growth
Today's N.Y. Times (reg. req'd) has a pro-"net neutrality" editorial:

If access tiering takes hold, the Internet providers, rather than consumers, could become the driving force in how the Internet evolves. Those corporations' profit-driven choices, rather than users' choices, would determine which sites and methodologies succeed and fail. They also might be able to stifle promising innovations, like Internet telephony, that compete with their own business interests.

Telcos and cable companies (correctly) perceive the Internet to be a threat to or, in some cases, already eroding their core businesses and are frustrated that their pipes are feeding the growth of their competitors. One of the not-so-hidden dimensions of these debates is the desire of some of those same providers to stifle or at the very least control the development of the Internet and thus protect their traditional revenue streams, which are more certain and generally predictable than their ability to compete in an open Internet marketplace.

While it's not entirely clear how all this would play out, it's quite possible that local and small business marketing online would likely be harmed by such fees. Yet in the same way that China will ultimately not be able to control the Internet and free speech (notwithstanding the current complicity of the big Internet brands) the ISPs/access providers will not be able to control the trajectory and growth of the Internet.

Just as soon as these potential fee structures were implemented, assuming Congress doesn't intervene to prevent it, alternative access paradigms would emerge. There's too much competition, too much consumer demand and too much at stake for it not to happen.
Blog: Local Media Blog
 
posted by  Greg Sterling at  12:26 | permalink | comments [2] | trackbacks [0]



Feb 20 2006
MySpace: PR Nightmare in the Making
MySpace's phenomenal popularity with the teens and early twentysomethings generated a $580 million acquisition by the seventysomething Rupert Murdoch. Here are some truly impressive recent metrics on the site (according to comScore):

  • 24.2 million unique users in October 2005
  • 11.6 billion page views in October 2005
  • More page views than any destination other than Yahoo!, AOL and MSN.
  • Twice the page views of Google
But what goes up ...

Now the MySpace backlash has begun. Numerous stories about stalkers and sexual predators using MySpace to target teens have started to appear. While most users of MySpace at this point won't care about such stories, this is a PR nightmare in the making that threatens to take over the MySpace "success narrative."

Hence the consideration of a "MySpace Safety Czar." According to an article that appeared in the WSJ on Friday:

News Corp. is scrambling to make MySpace a safer place for young people. News Corp. plans to appoint a "safety czar" to oversee the site, launch an education campaign that may include letters to schools and public-service announcements to encourage children not to reveal their contact information. It also is considering limiting access to certain groups, such as "swingers," to those over 18; blocking search terms that predators could use to locate kids; and encouraging users between 14 and 16 to make their profiles "private," meaning they can only be viewed by people they already know.

"We're going to take some pretty dramatic steps to provide industry-leading safety," says Ross Levinsohn, president of News Corp.'s Fox Interactive Media unit, which includes MySpace.


As the Journal points out those measures might strike at the "cool factor" that has made MySpace such a hit among teens, who can be fickle and might not like the introduction of controls or restrictions. We'll see if the site can navigate this rough patch and regain control of its own story.
Blog: Local Media Blog
 
posted by  Greg Sterling at  08:29 | permalink | comments [3] | trackbacks [0]



Feb 20 2006
Adieu Jeeves
Chris Sherman at Search Engine Watch writes up a bit of the history of Ask Jeeves now that the butler's retirement is here. This is something that has been well over a year in coming. The question now is whether jettisoning the Jeeves part of the brand will help the engine gain share. Ask has been in the fourth or fifth position in terms of search market share, depending on whose numbers you consult.

One of the motivations behind IAC's acquisition of Ask was that it was to be the glue in the IAC system that knit together the disparate brands into a network of sorts. That network or more coherent whole has yet to materialize, though an Ask search box has been added to many IAC properties (see, e.g., RealEstate.com).

IAC-owned Citysearch provides the content for the Ask local product. The city guide has historically had a very strong brand in the local space (mostly in the A&E category), though it is somewhat weaker today in my view. However, over time, I could see the Ask brand taking over and being a broader, more effective starting point for local search at IAC.

One of the things that was nice about Ask Jeeves was that it had personality, which probably was a detriment in certain quarters. But at least it was a differentiator. While Ask owns top-tier search engine Teoma, great search results aren't enough at this point. The challenge now will be how to make the experience at Ask.com different and compelling enough to grab share from its larger competitors.

I think that the answer lies in some mix of unstructured and structured data (especially in local). For example, if About.com hadn't already been aquired by The N.Y. Times, it would have been a good property for Barry Diller to buy and fold into Ask results.

_________

More from Search Engine Journal.

Blog: Local Media Blog
 
posted by  Greg Sterling at  08:01 | permalink | comments [0] | trackbacks [0]





page 4 of 131 2 3 4 5 6 7 8 9 10   next pages





The Kelsey Group, 600 Executive Drive, Princeton, NJ 08540-1528
Tel: (609) 921-7200 Fax: (609) 921-2112 EMail: [email protected]
Copyright© 2005 The Kelsey Group. All Rights Reserved.