client login
Username
Remember Me
Forgot Password
Password
CATEGORIES
 
Local Media Blog [ 905 ]  RSS ATOM


Blog Home

Contact Kelsey

Bookmark this page



SEARCH
 


previous month  MARCH 2006  next month
s m t w t f s
4
18
19
23
24 25
26 27 28 29 30 31


BLOG ARCHIVE
 
RSS ATOM  Full archive
 
current month



RECENT ENTRIES
 
 
RSS ATOM


BLOGGERS
 
admin [ 0 ]  RSS ATOM
Carlotta Mast [ 0 ]  RSS ATOM
Greg Sterling [ 745 ]  RSS ATOM
John Kelsey [ 52 ]  RSS ATOM
Matt Booth [ 0 ]  RSS ATOM
Mike Boland [ 80 ]  RSS ATOM
Neal Polachek [ 27 ]  RSS ATOM


COUNTER
 
Visitors    355761
Online users 39
 



Mar 7 2006
Printable version  |  Email to a friend
RSS: 'S' Is for Shopping
Bob Tedeschi's New York Times "e-commerce report" column (reg. req'd) yesterday highlighted the personalized shopping potential of RSS. We first wrote about the mainstream importance and potential of RSS and alerts as a shopping tool last year:

Paid search has been enormously successful. Yet click rates are at an industry average of just 2.6 percent, in part, because of the challenge of serving truly relevant ads against search queries. But what if there were a way for consumers to indicate very specific requirements to search engines or Web publishers and receive exact results directly in their e-mail inboxes or RSS readers? The clickthroughs and corresponding purchases would likely be many times today�s paid search response rates.

A system of alerts would boost the value publishers and search engines can deliver to advertisers by providing greater targeting and distribution. This �alerts� functionality exists today but is not widely used for commercial purposes. Though there are prominent exceptions, technical challenges and a lack of consumer awareness have so far prevented the widespread use of alerts as a commercial or shopping tool. It�s just a matter of time, however, before alerts functionality is built out on all the shopping engines and later on a broader array of sites, including classifieds.
 
Local Media Blog
posted by  Greg Sterling at  11:14 | comments [1] | trackbacks [0]


BLOG COMMENT


posted by   Howell Jones  [ http://www.DiscoverOurTown.com ] Mar 8 2006 at 15:58
The shopping potential of RSS is still only as good as the people who participate... in a word "Demographics". This is the key to success to any site. Attracing the right consumer will enhance conversions...make sure the target market and the demographics compliment each other and " wala" success!

You can create all the fancy traffic vehicles that you want, but if you are not attracting a person that has a specific need that they can specifically find on your site... then your relevance as a resource is severly deminished...Stop trying to be everything to everybody and concentrate on verticles of need / want.
 




ADD COMMENT
(*) indicates required fields
author (*) :
email address :
url :
 
  bold italic underline add hyperlink add email hyperlink centre unorder list order list add image quote emoticon smiles
 
comment (*) :

html code

ubb code

max characters : 2000

+
- +
-
characters remaining :
remember me :
 
 
 



The Kelsey Group, 600 Executive Drive, Princeton, NJ 08540-1528
Tel: (609) 921-7200 Fax: (609) 921-2112 EMail: [email protected]
Copyright© 2005 The Kelsey Group. All Rights Reserved.