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Jan 17 2006
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Yahoo! Continues Toolbar Distribution Strategy
In December, we wrote an Advisory about toolbar strategies employed by portals, IYPs and others. The benefit, in a nutshell, is to cement the brand into a user�s browser, or desktop, which all but guarantees repeat use and exposure. The challenge, however, is competing for limited browser or desktop real estate. Google, Yahoo! and others have, as a result, enacted clever strategies and partnerships to drive toolbar downloads. Here is the latest one from Yahoo!.
 
Local Media Blog
posted by  Mike Boland at  17:18 | comments [0] | trackbacks [0]


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