client login
Username
Remember Me
Forgot Password
Password
CATEGORIES
 
Local Media Blog [ 909 ]  RSS ATOM


Blog Home

Contact Kelsey

Bookmark this page



SEARCH
 


previous month  MARCH 2006  next month
s m t w t f s
4
18
19 24 25
26 27 28 29 30 31


BLOG ARCHIVE
 
RSS ATOM  Full archive
 
current month



RECENT ENTRIES
 
 
RSS ATOM


BLOGGERS
 
admin [ 0 ]  RSS ATOM
Carlotta Mast [ 0 ]  RSS ATOM
Greg Sterling [ 745 ]  RSS ATOM
John Kelsey [ 53 ]  RSS ATOM
Matt Booth [ 0 ]  RSS ATOM
Mike Boland [ 83 ]  RSS ATOM
Neal Polachek [ 27 ]  RSS ATOM


COUNTER
 
Visitors    356804
Online users 215
 



Jan 14 2006
Printable version  |  Email to a friend
MSN AdCenter's Ambitions
Microsoft Corp. announced Friday that it will step up its adCenter online ad platform to handle all the paid search results that appear on MSN search.

Currently about 25 percent of sponsored links come from adCenter, and the rest are outsourced to Yahoo! (Overture). The contract with Yahoo! expires in June though.

So its in-house ad placement is hoped to bring in higher paid search revenues and provide some competition for Google and Yahoo!.


It also represents a step toward developing a platform for placing ads across multiple platforms, as search is beginning to seep across various devices and platforms (i.e. Yahoo! Go). The development work for this platform will mostly take place at Microsoft�s newly launched adLab, a marriage between its Redmond-based adCenter team and its Chinese research lab. adLab will work on ways to better target user demographics, behavior and device use.

It�s a clear move to catch up to Google and Yahoo!, behind which it currently trails in paid search market share. As ad inventory will increase with more search happening across different platforms and devices, it�s a good time for Microsoft to make such a move.

It will have some catching up to do, however, as Yahoo! has already signed partnerships with Motorola and Nokia to bundle Yahoo! Go in new phones, and Google is beginning to make some moves of its own in the portable device market. These partnerships will cement Google and Yahoo! into the interfaces of these devices. Look for Microsoft to do the same, as this is where much of the new growth in search market share will come from.
 
Local Media Blog
posted by  Mike Boland at  14:32 | comments [0] | trackbacks [0]


BLOG COMMENT


ADD COMMENT
(*) indicates required fields
author (*) :
email address :
url :
 
  bold italic underline add hyperlink add email hyperlink centre unorder list order list add image quote emoticon smiles
 
comment (*) :

html code

ubb code

max characters : 2000

+
- +
-
characters remaining :
remember me :
 
 
 



The Kelsey Group, 600 Executive Drive, Princeton, NJ 08540-1528
Tel: (609) 921-7200 Fax: (609) 921-2112 EMail: [email protected]
Copyright© 2005 The Kelsey Group. All Rights Reserved.