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AGENDA
Day 1 | Day 2 | Day 3
Monday, Sept. 15, 2008
3:00 pm – 4:15 pm
Special Session Exclusively for Clients of TKG Advisory Services
The Kelsey Group’s team of analysts will offer a research-based view of how the global Yellow Pages industry is positioned with users and advertisers. This presentation and question and answer session will draw on multiple waves of research focused on both consumers and small-business advertisers.
Neal Polachek, CEO, The Kelsey Group
Charles Laughlin, Senior VP and Program Director, The Kelsey Group
Matt Booth, Senior VP and Program Director, The Kelsey Group
4:30 pm – 5:30 pm
Pre-Conference Session (Open to All Attendees)
Repositioning Yellow Pages: Is Image Everything?
The Yellow Pages industry has been hit hard recently by the combination of lost investor confidence and negative treatment from the news media. This session will solicit the views of a diverse panel of industry professionals on how Yellow Pages reached its current position and how it might regain momentum against the tide of pessimism.
Bottom-Line Questions: How can Yellow Pages improve its image with investors and journalists, and what effect would it have? If a repositioning effort is merited, who should lead it? What should be the core message of such an effort?
5:30 pm - 8:00 pm
Opening Reception
Additional Speakers To Be Announced
Day 1 | Day 2 | Day 3
To register by phone, call (609) 921-7200 x10.
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