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Day 1 | Day 2 | Day 3

tuesday, september 27

10:00 am – 11:30 am
TKG Client-Only Session

11:30 am – 1:00 pm
Lunch

DDC2005 Conference

1:00 pm – 1:15 pm
Industry Overview
John F. Kelsey, III, CEO, The Kelsey Group

1:15 pm – 2:00 pm
Keynote Address
George Burnett, CEO, Dex Media

2:00 pm – 2:30 pm
Local Commerce MonitorSM: Tracing the Evolution of SME Advertising Behavior
The Kelsey Group and ConStat, Inc. will present the latest wave of LCM, the tracking study that asks local businesses how they invest in technology to promote and manage their businesses, how they are evolving their media spend, and what their expectations are for behavior going forward. This study has become a key industry barometer of local advertiser behavior.
Bill Deaton, Managing Director, ConStat, Inc. (U.S.)
Neal Polachek, SVP, The Kelsey Group (U.S.)

2:30 pm – 3:00 pm
In Their Own Words: What Are Advertisers Saying About the Future of Yellow Pages?
This multimedia session will offer a glimpse into the current thinking of local advertisers in key Yellow Pages categories. How do they view the core Yellow Pages product, IYPs and local search? What will these customer insights say about the future of Yellow Pages?

3:00 pm – 3:30 pm
Refreshment Break

3:30 pm – 4:30 pm
A Consumer Perspective: Where Is the User Going?
There has been an increasing amount of research data on the changing behaviors and attitudes of consumers as they shop for products and services in their local areas. Hear the latest research – from TKG as well as other perspectives – on how the user of tomorrow’s technology will behave, and how that will affect the Yellow Pages industry.

4:30 pm – 5:30 pm
So What’s It All About?
Now that we’ve heard perspectives on advertiser and consumer attitudes and behaviors around local shopping, a diverse group of industry thought leaders, drawn from the research and operations sectors, will parse the meanings of this afternoon’s findings.
Bill Deaton, Managing Director, ConStat, Inc. (U.S.)
Sue Hume, VP, Marketing, SBC Directory Operations (U.S.)
Neal Polachek, SVP, The Kelsey Group (U.S.)

5:30 pm – 7:30 pm
Reception

Additional Speakers to Be Announced

Day 1 | Day 2 | Day 3

 

The Kelsey Group, 600 Executive Drive, Princeton, NJ 08540-1528
Tel: (609) 921-7200 Fax: (609) 921-2112 EMail: [email protected]
Copyright© 2005 The Kelsey Group. All Rights Reserved.