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Feb 3 2006
Navigators Wanted
This piece in Reuters discusses the VW-Google partnership to develop a "prototype vehicle which features Google Inc.'s satellite mapping software to give drivers a bird's eye view of the road ahead." Nvidia is also part of the deal.

There's lots to say about the long-term potential here: personalization, routing with brands and advertising on the map, click-to-call/PPCall and so on.

Without too much imagination, one can imagine a range of interesting local and local advertising possibilities.

Let's see if it makes it to market.
Blog: Local Media Blog
 
posted by  Greg Sterling at  18:53 | permalink | comments [0] | trackbacks [0]



Feb 3 2006
NBC Reaches Locally for Online Content
Yesterday we wrote about network-affiliated local television stations using their Web sites as distribution points for network content. NBC Universal has announced it will redesign all of its local station Web sites to handle multimedia content such as video and podcasts.

Each new site will feature a predominantly placed video player for news clips, as well as daily webcasts by station anchors. Each station will also create original health, entertainment, sports and consumer news content, and share it across the network.

They will also have access to NBC�s programming, weather forecasts from NBC�s digital weather service and downloadable coupons from Coupons Inc. Other local advertising will likely play a part, although little has been revealed.

The move gives NBC Universal better local penetration online, and each local station benefits from additional content and branding. We�ll see how it works.
Blog: Local Media Blog
 
posted by  Mike Boland at  16:44 | permalink | comments [0] | trackbacks [1]



Feb 3 2006
Mini Directories March On
One of the more controversial issues in the Yellow Pages business is the subject of companion directories. At last year�s Directory Driven Commerce event, Joe Walsh spoke adamantly against the increasing number of mini directories and their impact on the industry. He said the industry faces a companion directory backlash.

While some of these companions are indeed poor replicas of the real thing, particularly when a normal-size phonebook is simply shrunk by about 25 percent, others can be much more pleasing to the end user. The primary way to accomplish this is by avoiding type that is unreadable.

According to eLink, R.H. Donnelley will begin to introduce companion directories in Trumbull, Ohio; Sussex, New Jersey; and Citrus, Florida. My view is that while these are not RHD's first mini directories, they are the first ones it is building specifically as companions. More are likely to follow, but I was unable to reach anyone who would comment.
Blog: Global Yellow Pages Blog
 
posted by  John Kelsey at  16:38 | permalink | comments [0] | trackbacks [0]



Feb 3 2006
Online News Gets Some Respect
With online newspaper revenues and traffic on the rise, newspapers are increasingly putting more emphasis on their online news production. More specifically we're seeing an overhaul of many newspaper operations to change the mind-set that online is an afterthought. Its importance is gaining steam among users, and newspapers are trying to reflect that importance internally, starting with the news production.

Editor & Publisher takes a look at The Sacramento Bee's "continuous news desk," which was recently created to update its Web site 24 hours a day. The change showed immediate improvements in content and a mind-set change across the organization about how to cover and publish breaking news. An interesting read.

This is similar to changes we're seeing across the industry, such as The New York Times' and USA Today's (among other papers) moves to merge their online and print newsrooms. We expect to see more of this in the future.
Blog: Local Media Blog
 
posted by  Mike Boland at  16:12 | permalink | comments [0] | trackbacks [0]










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