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Mar 15 2006
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Amazon Implements Click-to-Call
Amazon adopts eStara's click-to-call functionality (written up in today's WSJ [sub. req'd]). The article confuses "click-to-call" and "pay-per-phone-call" (one is infrastructure; the other is revenue model).

eBay has begun to do the same thing in Europe with Skype.

Click-to-call facilitates buyer-seller interaction or can drive leads, which can potentially be monetized on a per-call billing model (PPCall). Regardless of whether calls are individually monetized, click-to-call provides additional value through tracking of the relationship between the Internet and the ultimate offline transaction.
 
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posted by  Greg Sterling at  14:37 | comments [0] | trackbacks [0]


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