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Feb 24 2006
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MySpace Backlash Part Deux
This time on the marketing side (via ABC) as Jupiter contends that MySpace's traffic and page view numbers are terribly inflated -- "a mirage." Is this just Jupiter being contrarian or is there really something to this?

Here's the comScore data on MySpace traffic and usage (original post here):

  • 24.2 million unique users in October 2005
  • 11.6 billion page views in October 2005
  • More page views than any destination other than Yahoo!, AOL and MSN.
  • Twice the page views of Google
This raises the larger -- and much debated -- question of the accuracy of the traffic data circulating in the marketplace. Who's right?
 
Local Media Blog
posted by  Greg Sterling at  11:03 | comments [0] | trackbacks [0]


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