client login
Username
Remember Me
Forgot Password
Password
CATEGORIES
 
Local Media Blog [ 912 ]  RSS ATOM


Blog Home

Contact Kelsey

Bookmark this page



SEARCH
 


previous month  MARCH 2006  next month
s m t w t f s
4
18
19
26
27 28 29 30 31


BLOG ARCHIVE
 
RSS ATOM  Full archive
 
current month



RECENT ENTRIES
 
 
RSS ATOM


BLOGGERS
 
admin [ 0 ]  RSS ATOM
Carlotta Mast [ 0 ]  RSS ATOM
Charles Laughlin [ 101 ]  RSS ATOM
Greg Sterling [ 748 ]  RSS ATOM
John Kelsey [ 53 ]  RSS ATOM
Matt Booth [ 0 ]  RSS ATOM
Mike Boland [ 83 ]  RSS ATOM
Neal Polachek [ 27 ]  RSS ATOM


COUNTER
 
Visitors    378067
Online users 201
 



Feb 15 2006
Printable version  |  Email to a friend
Kelsey Group Forecast
We put out a press release this morning highlighting some top-level numbers from our forecast released to clients late last week. Here are some of the numbers featured in the release:

  • Global print Yellow Pages revenues will increase 1.5 percent from $26.3 billion in 2005 to $28.4 billion in 2010.
  • Global local search revenues (Internet Yellow Pages, local search and wireless) will increase 30.5 percent from $3.4 billion in 2005 to $13 billion in 2010.
  • Global classified advertising revenues will decrease 0.2 percent from $79.5 billion in 2005 to $78.5 billion in 2010.
  • Performance-based phone leads or "pay-per-phone call" revenues are expected to grow to $3.7 billion (in both online and offline media) by 2010 (this is U.S. only).
All percentages above are compound annual growth rates (CAGRs).

We added classifieds to the forecast this year because it involves the same user mind-set/behavior as Yellow Pages and Search: a user has a predetermined need/interest and is looking for a provider/seller to fulfill that need.

We also expanded the definition of "Local Search" to encompass online YP, search engines and wireless (mobile local) for similar reasons.

In the past we had been using the term "Local Search" in a broad sense to capture all these but simultaneously in a more narrow sense to refer to geotargeted lookups on search engines alone. That created some confusion in the marketplace. Also, the "form factor" between the IYPs and the local products of search engines are becoming virtually identical on the front end and the Yellow Pages Assn. has adopted the term "local search" as a branding/marketing vehicle as well. Ultimately, we probably will include classifieds engines in that category. But for now we declined to include them because of potential confusion and dilution of the term.
 
Local Media Blog
posted by  Greg Sterling at  10:00 | comments [2] | trackbacks [0]


BLOG COMMENT


posted by   ian Feb 15 2006 at 10:19
you mean a CAGR of 30%? Otherwise I'm not sure how 30% gets us deom 3b-->13b...
 




posted by   williams  [ http://www.fotolog.cl/willy_waap_16 ] Feb 17 2006 at 16:59
hola
 




ADD COMMENT
(*) indicates required fields
author (*) :
email address :
url :
 
  bold italic underline add hyperlink add email hyperlink centre unorder list order list add image quote emoticon smiles
 
comment (*) :

html code

ubb code

max characters : 2000

+
- +
-
characters remaining :
remember me :
 
 
 



The Kelsey Group, 600 Executive Drive, Princeton, NJ 08540-1528
Tel: (609) 921-7200 Fax: (609) 921-2112 EMail: [email protected]
Copyright© 2005 The Kelsey Group. All Rights Reserved.