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Jan 25 2006
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PEW: Internet Strengthening Social Nets
A new report from the good folks at the Pew Internet & American Life Project finds that the Internet (and e-mail) are increasingly relied up to manage �offlline� social relations/networks and that, in addition, more and more people are relying on the Internet to help them in making major life (cycle) decisions:

45% of internet users � about 60 million Americans � say the internet has played an important or crucial role in helping them deal with at least one major life decision in the previous two years.

This sounds a lot like Yellow Pages historical behavior and confirms earlier findings by comScore about the connection between �life events� and online consumer patterns. Here�s an earlier post about the same phenomenon. And here�s a MediaPost article (reg. req�d) specifically about the now year-old comScore findings.

There�s probably lots of juicy stuff in the Pew report that I haven�t yet had time to digest. But the full report is available for download here.

 
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posted by  Greg Sterling at  15:35 | comments [0] | trackbacks [0]


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