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Jan 24 2006
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Jeeves' New Image Search
This doesn�t have anything to do with local per se, but Ask.com is supposed to being helping make IAC a local powerhouse (together with Citysearch). I�m reminded by this that I need to catch up with them on a range of fronts. But the new image search is a nice presentation.

According to the recent Keynote Systems research on search user satisfaction, image search is playing a more significant role in the overall search picture (so to speak):

Image search appears to have caught on quite quickly with consumers, with 63% of Yahoo! users and 56% of Google users turning to the image search areas of those sites when searching for an image. There is less awareness and usage of the local search tabs, with just 28% of Google users and 39% of Yahoo! users in the study turning to the local search function when conducting a local search although there is great appreciation for Google�s integrated local search results. There is significantly less consumer demand for the special product search functionality on all leading sites.

As competitive as Ask�s functionality and search results are, the engine has struggled to differentiate itself and gain share. However, according to comScore, between November 2004 and 2005, Ask gained 1% market share:

November �04:

  • Google: 34.6%

  • Yahoo!: 32%


  • MSN: 16%

  • AOL: 9.1%

  • Ask: 5.5%




November �05:

  • Google: 39.8%

  • Yahoo!: 29.5%

  • MSN: 14.2%

  • AOL: 8.7%

  • Ask: 6.5% (+1%)



At 5+ billion monthly searches that�s not insignificant. Still, if Ask is going to further break out it will have to do some fairly radical things to draw users away from the top three.

_____________

Here�s more from Loren Baker at Search Engine Journal.
 
Local Media Blog
posted by  Greg Sterling at  05:11 | comments [0] | trackbacks [0]


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