client login
Username
Remember Me
Forgot Password
Password
CATEGORIES
 
Local Media Blog [ 887 ]  RSS ATOM


Blog Home

Contact Kelsey

Bookmark this page



SEARCH
 


previous month  FEBRUARY 2006  next month
s m t w t f s
4
5 11
12 18
19 21 25
26


BLOG ARCHIVE
 
RSS ATOM  Full archive
 
current month



RECENT ENTRIES
 
 
RSS ATOM


BLOGGERS
 
admin [ 0 ]  RSS ATOM
Carlotta Mast [ 0 ]  RSS ATOM
Greg Sterling [ 727 ]  RSS ATOM
John Kelsey [ 52 ]  RSS ATOM
Matt Booth [ 0 ]  RSS ATOM
Mike Boland [ 80 ]  RSS ATOM
Neal Polachek [ 27 ]  RSS ATOM


COUNTER
 
Visitors    279745
Online users 76
 



Jan 11 2006
Printable version  |  Email to a friend
Cable Ad Buying for Local Business
Spot Runner launched today. It presents itself as an ad agency, but it�s really an Internet-based TV ad buying network. It�s totally local, and it�s potentially revolutionary (yes, that�s what I said), offering spot cable buying for small businesses.

It�s a self-service platform where SMEs can choose markets, vertically specific creative (pre-produced TV commercials that can be customized), and then the desired distribution and scheduling (based on algorithm-driven recommendations). They gave me a demo last Friday, and it was very impressive. It sounds complex, but it�s not that complicated in actual practice.

Started by the founders of Firefly and PeoplePC, it�s something Google or Yahoo! will probably look at and say, �Damn! I wish we�d done that; maybe we should.� And it�s something people should take a serious look at.

These guys will be at Drilling Down �06. We�ll have more to say later.
_____________

Here�s a brief interview with the company�s cofounder Nick Grouf.

Here�s the press release.

More from SiliconBeat.


 
Local Media Blog
posted by  Greg Sterling at  12:51 | comments [1] | trackbacks [0]


BLOG COMMENT


posted by   Raoul Marinescu  [ http://www.adlink.com/ ] Jan 24 2006 at 16:01
It�s time to say goodbye to cheaply produced local spots! I�m very impressed with their value proposition and it certainly seems as though they have tremendous potential to be the premiere advertising agency for SMEs. I wish them lots of luck!
 




ADD COMMENT
(*) indicates required fields
author (*) :
email address :
url :
 
  bold italic underline add hyperlink add email hyperlink centre unorder list order list add image quote emoticon smiles
 
comment (*) :

html code

ubb code

max characters : 2000

+
- +
-
characters remaining :
remember me :
 
 
 



The Kelsey Group, 600 Executive Drive, Princeton, NJ 08540-1528
Tel: (609) 921-7200 Fax: (609) 921-2112 EMail: [email protected]
Copyright© 2005 The Kelsey Group. All Rights Reserved.