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Sep 1 2005
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YPC Goes with SBC Agency
AdWeek reports this week that YellowPages.com has selected SBC's longtime advertising agency GSD&M to handle the advertising account for YellowPages.com, the company jointly owned by SBC and BellSouth. The magazine estimates the size of the account at US$4 million. This news comes on the heels of the redesign of the SmartPages.com site, which serves as something of a preview of what the upcoming combined SBC, BellSouth and YPC online directory will look like. That launch is expected later this year.

 
Global Yellow Pages Blog
posted by  Charles Laughlin at  10:08 | comments [2] | trackbacks [0]


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posted by   Todd Aug 24 2005 at 23:44
$4MM?! After a $100MM acquisition? There must be some mistake.
 




posted by   Charles Laughlin Aug 25 2005 at 16:04
$4 M is AdWeek's estimate. It is unclear from the article what basis they have for that figure.
 




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