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Aug 29 2005
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AIDA: Old Media Still Works!


Specifically, DCCI is focusing on ��the ROI data our Call Measurement Services provides to marketer and business owners,�� and how their ��Call Measurement Programs deliver real-time information about high-value customers.�� They have placed the ads next to a YPA print ad with a headline, ��Guess Who Leads the Way in ROI?�� And so the two ad campaigns reinforce each other. I��m not in a position to judge whether these ads will be successful in introducing their new ��Telmetrics, powered by DCCI�� branding, but the direct-mail piece succeeded in increasing my Desire to know more and at least sufficient Action that I wrote this blog. Most of our company��s marketing is electronic (as you all probably are very well aware), but the part of the Yellow Pages business that still generates 90% of industry revenues lands on our front doorstep and gets put in the kitchen drawer �� the heart of the information center of most homes.
 
Local Media Blog
posted by  John Kelsey at  10:12 | comments [0] | trackbacks [0]


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