client login
Username
Remember Me
Forgot Password
Password
CATEGORIES
 
Local Media Blog [ 887 ]  RSS ATOM


Blog Home

Contact Kelsey

Bookmark this page



SEARCH
 


previous month  MARCH 2006  next month
s m t w t f s
4
17 18
19 20 21 22 23 24 25
26 27 28 29 30 31


BLOG ARCHIVE
 
RSS ATOM  Full archive
 
current month



RECENT ENTRIES
 
 
RSS ATOM


BLOGGERS
 
admin [ 0 ]  RSS ATOM
Carlotta Mast [ 0 ]  RSS ATOM
Greg Sterling [ 727 ]  RSS ATOM
John Kelsey [ 52 ]  RSS ATOM
Matt Booth [ 0 ]  RSS ATOM
Mike Boland [ 80 ]  RSS ATOM
Neal Polachek [ 27 ]  RSS ATOM


COUNTER
 
Visitors    279955
Online users 172
 



Sep 1 2005
Printable version  |  Email to a friend
Yellow Pages Scams Alive and Well
About a decade ago, I wrote a lengthy article for Link magazine (anyone remember Link magazine?) about the efforts of the U.S. Postal Service and others to crack down on bogus Yellow Pages scams, which exploit the inattention of busy small-business people to sell them advertising in worthless directories and then aggressively collect the debts. These schemes appear to be alive and well.

I came across an article in a Long Beach, California, newspaper that details a classic bogus YP scam by Yellow Pages Inc. of Anaheim, California. The company sends SMEs a check for US$3, the endorsement of which is a contract to purchase advertising with a price tag of US$180.00. Anyone who doesn't pay immediately is contacted by an aggressive bill collector, according to the newspaper article.

These schemes are brilliant in their simplicity and in their exploitation of the generic nature of the Yellow Pages brand. It also shines a light on this industry's inability to build strong individual brand identities, which one would think would make these scams less effective.

We do not wish Yellow Pages Inc. well. It is hard, however, not to marvel at how enduring and successful this scam has been, despite a lot of bad publicity, aggressive law enforcement efforts and the efforts of industry organizations and individual publishers to raise public awareness.

 
Global Yellow Pages Blog
posted by  Charles Laughlin at  23:56 | comments [0] | trackbacks [0]


BLOG COMMENT


ADD COMMENT
(*) indicates required fields
author (*) :
email address :
url :
 
  bold italic underline add hyperlink add email hyperlink centre unorder list order list add image quote emoticon smiles
 
comment (*) :

html code

ubb code

max characters : 2000

+
- +
-
characters remaining :
remember me :
 
 
 



The Kelsey Group, 600 Executive Drive, Princeton, NJ 08540-1528
Tel: (609) 921-7200 Fax: (609) 921-2112 EMail: [email protected]
Copyright© 2005 The Kelsey Group. All Rights Reserved.