client login
Username
Remember Me
Forgot Password
Password
CATEGORIES
 
Local Media Blog [ 912 ]  RSS ATOM


Blog Home

Contact Kelsey

Bookmark this page



SEARCH
 


previous month  MARCH 2006  next month
s m t w t f s
4
18
19
26
27 28 29 30 31


BLOG ARCHIVE
 
RSS ATOM  Full archive
 
current month



RECENT ENTRIES
 
 
RSS ATOM


BLOGGERS
 
admin [ 0 ]  RSS ATOM
Carlotta Mast [ 0 ]  RSS ATOM
Charles Laughlin [ 101 ]  RSS ATOM
Greg Sterling [ 748 ]  RSS ATOM
John Kelsey [ 53 ]  RSS ATOM
Matt Booth [ 0 ]  RSS ATOM
Mike Boland [ 83 ]  RSS ATOM
Neal Polachek [ 27 ]  RSS ATOM


COUNTER
 
Visitors    379844
Online users 221
 



Apr 28 2005
Printable version  |  Email to a friend
Would You Like Lettuce with Your Journal?


Speaking to the American Society of Newspaper Editors in Washington, Ruppert Murdoch faulted the industry for having been "remarkably, accountably complacent" about new technologies, including the Internet. In Frank Barnako's Internet Daily Report in MarketWatch, Murdoch is quoted as saying, "I suspect many of you in this room were quietly hoping this thing called the digital revolution would just limp along. Well it hasn't, and it won't." (The question that I have to ask is when did Mr. Murdoch see the light? Last week, last year or last millennium?) His suggestion is that newspapers should experiment with putting bloggers' comments and reporting on newspapers' Web sites to supplement their news coverage. On Saturday, I saw a different approach being taken by the Wall Street Journal. When I checked out of my local supermarket, the cash register receipt contained a coupon saying "get four weeks of The Wall Street Journal free!" This is the same Wall Street Journal that not all that long ago had the largest subscriber base and readership in the country. Now when non-subscribers purchase a quart of non-fat peach frozen yogurt, they can get 20 free issues. It will be interesting to see which of these two approaches generates more readers. In fairness, WSJ Online is the most successful subscription-based electronic newspaper site. But I haven't seen a coupon for the WSJ Online at my grocery store.
 
Local Media Blog
posted by  John Kelsey at  09:31 | comments [0] | trackbacks [0]


BLOG COMMENT


ADD COMMENT
(*) indicates required fields
author (*) :
email address :
url :
 
  bold italic underline add hyperlink add email hyperlink centre unorder list order list add image quote emoticon smiles
 
comment (*) :

html code

ubb code

max characters : 2000

+
- +
-
characters remaining :
remember me :
 
 
 



The Kelsey Group, 600 Executive Drive, Princeton, NJ 08540-1528
Tel: (609) 921-7200 Fax: (609) 921-2112 EMail: [email protected]
Copyright© 2005 The Kelsey Group. All Rights Reserved.