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the kelsey group in the news

Media Contacts

Interview Requests,
Other Media Inquiries & Conference Press Passes

Eileen Pacheco
(781) 556-1026
[email protected]

Analyst Coverage Areas

Yellow Pages & Related Topics
Charles Laughlin
SVP and Program Director
The Kelsey Report®
[email protected]

Local Search & Related Topics
Greg Sterling
SVP and Program Director
Interactive Local Media
[email protected]

Kelsey Group Research
Neal Polachek
SVP, Research and Consulting
[email protected]

Below is a sampling of recent articles in which Kelsey Group analysts are quoted or Kelsey Group research is cited about topics in the increasingly competitive worlds of Yellow Pages, online directories and local media.

2005: Archive

2004 Archives
Online Directories Need More Consumer Input
WebProNews
December 20, 2004
Report: Directories Need More Consumer Input
MediaPost Media Daily News
December 20, 2004
Yahoo Builds Traffic Updates into Maps
eWeek Enterprise News & Reviews
December 16, 2004
Local Search From Yellow Pages Association
WebProNews
December 14, 2004
Trade Group Launches Local Search Guide
MediaPost Media Daily News
December 14, 2004
New trend in online marketing: performance-based marketing
Westchester County Business Journal
December 13, 2004
Phone book market expands
Albany Times Union
December 9, 2004
CitySearch Launches Pay-Per-Call
MediaPost Media Daily News
December 7, 2004
For Innovative Online Sales, Advertisers Take the Call
Los Angeles Times
December 6, 2004
Debt and Web Threaten Success of Yellow Pages 
Dow Jones Newsletters
December 3, 2004
Kelsey Group: SME and Online Marketing
iMediaConnection.com
November 29, 2004
Desperately Seeking Search
Digital Edge
November 2004
SMEs Most Likely to Adopt Internet Marketing Are Newer Businesses, Tech-Forward Organizations or Direct Mail Marketers
CRM Today
November 26, 2004
NMF Members Weigh In On Local Search Conference
Digital Edge
November 2004
Report: Local Businesses Still Not Embracing Local Search
MediaPost Media Daily News
November 24, 2004
Report: Direct Mailers Likely Online Marketers
DMNews
November 24, 2004
Two Types of Small Businesses Ripe for PPC Media
MarketingVOX News
November 24, 2004
Online Advertising Appeals Most to Three Small/
Medium Business Segments, Says The Kelsey Group

Tekrati
November 23, 2004
For the Love of Local
iMediaConnection.com
November 23, 2004

Which SMEs Choose PPC?
ClickZ News
November 23, 2004

SearchTHIS: Last Local Search Hang-ups
iMediaConnection.com
November 23, 2004

Yellow Pages: Internet forces changes
Atlanta
Journal-Constitution
November 22, 2004

Verizon Adds Shopping Tools to SuperPages.com
Reuters
November 19, 2004
Close to Home
Wall Street Journal
November 15, 2004
A Magic Box and Email Marketing
About.com Small Business Information
November 15, 2004
Alchemy: Local ads good as gold
Silicon Valley/San Jose Business Journal
November 12, 2004
What Is Internet Yellow Pages Role in Local Search?
DMNews
November 12, 2004
Internet Search Goes for Big Prize -- Local $$
Spots'n'Dots
November 10, 2004
Yahoo's Premium Search Plans
paidcontent.org
November 10, 2004
SearchTHIS: Whats Really Happening in Local?
iMediaConnection.com
November 9, 2004
Search Engines Go Local
Forbes.com
November 8, 2004
Meeker Doubts Microsoft Impact on Search Market
DMNews
November 8, 2004
Internet Local Market Executives: 'Newspaper Publishers Aren't Being Smart'
MediaPost Media Daily News
November 8, 2004
A Closer Look at Local Search
eMarketer
November 8, 2004
SBC, BellSouth Expand Local-Search Plans
eWeek Enterprise News & Reviews
November 5, 2004
Internet Boom Is Under Way, Says Morgan Stanley's Meeker
Wall Street Journal
November 5, 2004
SBC And BellSouth Jointly Acquire YellowPages.com
MediaPost Media Daily News
November 5, 2004

Experts: Advertisers Need Simplicity; Consumers Want Choice
ClickZ News
November 5, 2004

Local Search is the Next Big Thing; Here's Why IYPs Hold the Key
MediaPost OnlineSPIN
November 5, 2004
SBC, BellSouth Team to Buy YellowPages.com
DMNews
November 5, 2004

The Yellow Pages are Dead! Long Live the Yellow Pages!
ClickZ News
November 5, 2004

SBC, BellSouth Acquiring YellowPages.com
TechNewsWorld
November 4, 2004
Pay-Per-Call Advertising: Is It The Next Big Thing?
WebProNews
November 4, 2004
Yahoo Exec: Local Search Needs Simpler Pricing Options
DMNews
November 4, 2004
Kelsey Group: Small Businesses Not Yet Advertising Online
MediaPost Media Daily News
November 4, 2004
Yahoo's Overture Mulls Other Search Ad-Payment Methods
Dow Jones Newsletters
November 3, 2004
2008 Market for Local Search Engine Ads: $2.5 Billion
AdAge.com
November 2, 2004
Local Search: Missing Pieces Falling into Place
Search Engine Watch
November 2, 2004
The Equalizer of Organic Optimization in a Localized Universe
Internet Search Engine Database
October 29, 2004
BellSouth Strikes Deal To Resell Google's AdWords
MediaPost Media Daily News
October 29, 2004

Local and Shopping Search Grow
ClickZ News
October 29, 2004

Google Teams With BellSouth for Local Search Sales
DMNews
October 29, 2004
Study: Internet-Savvy Business Pros Use Local Search
MediaPost Online News Briefs
October 29, 2004
BellSouth RealPages To Sell Google Ads
LocalTechWire.com
October 28, 2004
BellSouth Sells Google Web-Site Ads
Wall Street Journal
October 28, 2004
Is Search Writing the Yellow Pages Obituary? Definitely Not
MediaPost Search Insider
October 28, 2004

Google, BellSouth Team for Local Search Sales
ClickZ News
October 28, 2004

Local Search: A Strategy for Newspapers
Digital Edge
October 2004
Google Improves Local Search With Map Company Buy
DMNews
October 28, 2004
Google doubles sales and profit
CBS MarketWatch
October 21, 2004
Kelsey Group Announces Keynote Speakers, Final Sponsorship Slots for Interactive Local Media Conference
Tekrati
October 18, 2004
Publishers See Green in Yellow Pages
washingtonpost.com
October 14, 2004
Local Search a short look at Yahoo Local and Google Local
Internet Search Engine Database
October 13, 2004
YAHOO: Search tool focuses on local businesses
Chicago Tribune
October 5, 2004
Yahoo taps local ad market in U.S. with search tool
Toronto Star
October 5, 2004
Yahoo Pushes New Local Search Engine
DMNews
October 5, 2004

Web Hosts Debut Ad Services for SMBs
ClickZ News
October 5, 2004

Battle for the local web
New York Daily News
October 4, 2004
Idealab chief stakes out new direction in search
CNET News.com
October 4, 2004
New Service Promises to Deliver Leads to Your Web Site
Small Business Computing
October 4, 2004
Yahoo launches local search product
Reuters
October 4, 2004
Dex Media Pursues SME Market, Analysts Ponder Relevancy
MediaPost MediaDailyNews
October 4, 2004
New Web Ads Do Pay Per Click One Better
Investor's Business Daily via Yahoo! News
September 29, 2004
SearchTHIS: Why Search is Slowing
iMediaConnection.com
September 28, 2004
FindWhat.com Delivers Local Search Solution to Distribution Partner Network
TMCnet
September 22, 2004
Let your fingers do the surfing
Globe and Mail
September 22, 2004
Original Search
iMediaConnection.com
September 22, 2004
Yellow Pages Group Partners With Google
StockHouse Canada
September 21, 2004
Online Advertising: The State of Play
net imperative
September 20, 2004
AOL Aims To Join Top Shopping Portals With New Site 
Dow Jones Newsletters
September 19, 2004
FindWhat Starts Pay Per Call
DMNews
September 15, 2004
FindWhat: Per Call Model For Advertisers Without Web Sites
MediaPost MediaDailyNews
September 15, 2004
Merchants Find Complex Landscape In Local Search
DMNews
September 14, 2004
Local Media Journal Launches
iMediaConnection.com
September 9, 2004
Kelsey Group to Publish Local Business Newsletter
MediaPost MediaDailyNews Online News Briefs
September 9, 2004
Hearst Corp. buys publisher of area Talking Phone Book
The Buffalo News
September 2, 2004
FAST Unveils Search Derivative Application for the Growing Online Directories and Classifieds Market
Stockwatch
September 2, 2004
FAST Rolls Out Local Search Technology
DMNews
September 2, 2004
Jupiter Asks eMarketer To Cease And Desist, Suit May Define 'Fair Use' On The Internet
MediaPost MediaDailyNews
September 1, 2004

PremierGuide Gets Social with Local Search
ClickZ Network
August 26, 2004

Cyberspace marketing: Small firms use Web to catch sales
Sacramento Bee
August 25, 2004
With Search Market Flattening, B-to-B Players Go Vertical
MediaPost MediaDailyNews
August 24, 2004
Searching for the next Google
CNN/Money
August 23, 2004
Access Internet: Searching questions online
Belfast Telegraph
August 23, 2004
Nothing mellow about it
Newark Star-Ledger
August 22, 2004
Searching for profits: Companies see future in localizing the Internet
Puget Sound Business Journal
August 20, 2004
Small Biz Putting Up Sites, Not Marketing Efforts
MarketingVOX News
August 19, 2004
SME's Embrace Web Sites as Marketing Tool
MediaPost
August 18, 2004
Report: Local Business Web Presence Grows, Marketing Lags
DMNews
August 18, 2004
U.S. Hometown Businesses Rapidly Embracing Web Marketing, Says The Kelsey Group
Tekrati - The Industry Analyst Reporter
August 17, 2004
Small Biz Embraces Web
iMediaConnection.com
August 17, 2004

Local Search Critical to SMEs
ClickZ Network
August 16, 2004

The golden book
TheDeal
.com
August 11, 2004

Local Ad Revenues: Google Delivers Pizza
EContentMag.com
August 11, 2004

Start-Up Steps Up to Local Product Search Challenge
ClickZ Network
August 10, 2004

Yahoo, Google Act Local
The Mercury News
August 8, 2004

Yahoo! Offers! Local! Search!
The Register
August 6, 2004
Pay-Per-Call Readies Itself for Launch, but Will Advertisers Follow?
MediaPost
August 6, 2004
Search features zero in on localized information
Detroit Free Press
August 6, 2004
Yahoo: Trying to Be a Local Hero
washingtonpost.com
August 4, 2004
Yahoo Improves Site That Enables Local Searches
Wall Street Journal
August 4, 2004
Yahoo, Ask Jeeves Make Local Search Moves
DMNews
August 4, 2004
Yahoo Goes Local
Information Week
August 4, 2004
Search engines boosting their service
Oakland Tribune
August 4, 2004
Yahoo!, Ask Jeeves Bow Local Search Tools
internetnews.com
August 3, 2004
Yahoo tests latest local search product
CBS MarketWatch
August 3, 2004
Yahoo unveils new local site
Ample
August 3, 2004
More Next-Door Search
The Motley Fool
August 3, 2004
Yahoo, Ask Jeeves out to lure locals
CNET News.com
August 2, 2004
Sensis sidesteps sale talk
Australian IT
July 29, 2004
HomeGain agents capture local real estate searches
Inman News
July 28, 2004

Yellow pages rivals to square off in New York court
St. Petersburg Times
July 26, 2004

The Value of Local Search
OhmyNews International
July 21, 2004

They think they can: Small sites challenge big search engines/Newcomers focus on niches, use different methods
SFGate.com (San Francisco Chronicle)
July 19, 2004

IPIX To Release Yellow Pages Ad Tool
ClickZ Network
July 19, 2004

Local Search vs. Yellow Pages
Search Engine Guide
July 14, 2004

Aussie Yellow Pages Player Bows Full-Fledged Search Engine
ClickZ Network
July 14, 2004

Limited listings
The Star-Ledger
July 13, 2004
W3 Data Buys 411.com
DMNews
July 12, 2004
Online Yellow Pages Beat Search Engines Locally
AdAge.com
July 12, 2004

W3 Data Acquires 411.com
ClickZ Network
July 9, 2004

Internet Yellow Pages garner nearly 25% of SMB advertisers
eMarketingIQ
July 7, 2004
Find It Fast At Donnelley
BusinessWeek
July 5, 2004
Phone books rip each other with ad claims
Denver Post
July 4, 2004
Kelsey Group Report: Will Local Match Shake Up Local Search?
MediaPost
June 30, 2004
Local Focus on the World Wide Web
eMarketer
June 30, 2004
Small Biz Embraces IYP
iMediaConnection.com
June 30, 2004
Overture adds local sponsored search
PCPro
June 29, 2004
Yahoo Takes On Google in a Street-to-Street Battle
NewsFactor
June 29, 2004
Overture Targets Local Search Ads
eWeek Enterprise News & Reviews
June 29, 2004
Overture Local Product Offers Free Crossover Incentive for Small Advertisers
MediaPost
June 29, 2004
Overture's Local Search Capability Is Boost For Retailers
VentureWire Newsletters
June 28, 2004
Yahoo's Overture Services goes local to match Google
Investor's Business Daily
June 28, 2004
Overture: 'We know where you live'
net imperative
June 28, 2004
Overture Launches Local Web Search Ad Product
Reuters
June 28, 2004
Yahoo!'s Local Notion
The Motley Fool
June 28, 2004
Overture Launches Local Sponsored Search Listings To Leading Web Sites
Yahoo! Finance
June 28, 2004
Overture Starts Local Search Ad Program
DMNews
June 28, 2004

Overture Launches Local Match
Search Engine Guide
June 28, 2004

Yahoo!'s Overture Unveils Local Match
ClickZ Network
June 28, 2004

Overture to unveil Local Match
CBS MarketWatch
June 28, 2004

Overture service targets online ads
The Mercury News
June 28, 2004

The next search frontier
CNN/Money
June 14, 2004
Web sites for sale; see Sam's Club
Charlotte Observer
June 7, 2004
Transforming Clicks Into Rings [.pdf]
New York Times
June 7, 2004
Sam's Club offers Web page set-up to small business for $5 a month
Chicago Sun-Times
June 3, 2004
Sam's Club Offers Cut-Rate Web Sites
ClickZ Network
June 3, 2004
The Yellow Web Pages [.pdf]
New York Times
May 31, 2004
Newer Small Biz More Likely to Advertise Online
eMarketer
May 27, 2004
New Approaches for Small Biz
iMediaConnection.com
May 26, 2004
Vertical Directories Could Drive Local Search Market
MediaPost
May 19, 2004
Kelsey Group Conducts Study On Local Advertising Effectiveness
WebProNews
May 2004
SBC's SMARTpages.com Adds Click-To-Call Product
ClickZ Network
May 19, 2004
Mamma mia!
CNN/Money
May 17, 2004
Kelsey Group Publishes Local Advertising & Vertical Directory Report
Search Engine Journal
May 17, 2004
Digital directories attract small real estate cos. online [.pdf]
Inman News
May 17, 2004
Search Engines Make Local Landgrabs, Leaving Newspapers Out In The Cold
MediaPost
May 14, 2004
SuperPages.com Gives Advertisers Self-Service Option
DMNews
May 11, 2004
Verizon Launches Self-Service Tool
ClickZ Network
May 10, 2004
Switchboard Electrifies Online Yellow Pages
eMarketer
May 7, 2004
Google's Got Geek Smarts, But No Ad Gurus At Top [.pdf]
Investor's Business Daily
May 7, 2004
Internet Yellow Page Ads - Are They Worth A Try?
WebProNews
May 2004
Big real estate implications in Google IPO
Inman News
April 29, 2004
Search Engines Going Loco for Local.. But When Will Small Business Get Real?
Search Engine Journal
April 23, 2004
Google Starts Regionally Targeted AdWords Advertising
Search Engine Journal
April 15, 2004
La proximité, nouveau credo des moteurs de recherche
LExpansion.com
April 15, 2004
Google Focuses Local Ad Targeting
ClickZ Network
April 15, 2004
Google to Expand Local Search Ads
eWeek Enterprise News & Reviews
April 15, 2004
Google Introduces Local Ad Options
DMNews
April 15, 2004
Amid High-Tech Turf Battles, Baby Bells Feel Heat on Cash Cow
Wall Street Journal (subscription required)
April 13, 2004
FindWhat expands online services
The News-Press
April 8, 2004
FindWhat to Lure Local Businesses with Per-Call Pricing
ClickZ Network
April 8, 2004
FindWhat Plans Pay-Per-Call Listings
DMNews
April 8, 2004
Local Search: Working Hard for the Money
Small Business Computing
April 6, 2004
Local search is not ready for prime time
CBS MarketWatch
April 6, 2004
Hype Dreams
iMediaConnection.com
April 6, 2004
Local Search Giving Us Deja vu All Over Again
MediaPost
April 2, 2004
Closing the Last Mile Gap: Local Search
internetnews.com
April 2, 2004
Will Local Search Live Up to its Hype?
eWeek Enterprise New s & Reviews
April 1, 2004
Real estate agents fight for paid search spots
Inman News
April 1, 2004
MapQuest Testing Local Search
Search Engine Journal
March 31, 2004
Local Search: Working Hard for the Money
ClickZ Network
March 31, 2004
Net mergers make sense today
CBS MarketWatch
March 30, 2004
Net mergers make sense today
New York Daily News
March 30, 2004
InfoSpace Sees Green in Online Yellow Pages
Small Business Computing
March 30, 2004
InfoSpace Acquires Switchboard.com
MediaPost
March 29, 2004
InfoSpace Buys Switchboard.com for $160M
DMNews
March 29, 2004
Two Acquisitions Heat Up Retail, Search Markets
Investor's Business Daily
March 29, 2004
Mapquest Beta Tests Local Search
ClickZ Network
March 29, 2004
Microsoft to upgrade search tools
USA Today
March 28, 2004
InfoSpace to buy Switchboard as yellow pages contest heats up
Boston Globe
March 27, 2004
InfoSpace buys into yellow pages
Seattle Post-Intelligencer
March 27, 2004
InfoSpace Agrees to Acquire Switchboard for $160 Million [.pdf format]
Wall Street Journal Online
March 26, 2004
InfoSpace Sees Green in Online Yellow Pages
internetnews.com
March 26, 2004
InfoSpace Sees Green in Online Yellow Pages
ClickZ Network
March 26, 2004
Switchboard picked up by InfoSpace for $160M
Mass High Tech
March 26, 2004
Search goes local
CNN/Money
March 24, 2004
Google Makes a Splash in Local Search
TheStreet.com
March 22, 2004
Recherches à la carte pour Google
01net.
March 19, 2004
What's Up with Local Search?
iMediaConnection.com
March 18, 2004
Google Debuts Local Search Engine
DMNews
March 18, 2004
Google Goes Local
The Motley Fool
March 17, 2004
Google Slices and Dices by Locality
ClickZ Network
March 17, 2004
Show Search the Money!
iMediaConnection.com
March 17, 2004
Search THIS: Searching for Knowledge
iMediaConnection.com
March 16, 2004
Local Search Brings Consumers Home
ClickZ Network
March 11, 2004
11% of small and medium businesses pay for clicks
Always On Network
March 10, 2004
Small Business Sector Using Search Engine Advertising
Search Engine Journal
March 10, 2004
Yahoo Adds Local Search to Maps
DMNews
March 10, 2004
PPC for SMBs: Small But Growing Numbers
Small Business Computing
March 9, 2004
Find Bill's Dry Cleaning
iMediaConnection.com
March 9, 2004
SMEs Tap into Premium Search
eMarketer
March 9, 2004
Small Biz Using More Pay-per-Click
iMediaConnection.com
March 9, 2004
Yahoo intensifies push for local ads
The Mercury News
March 9, 2004
Small businesses not on the pay-per-click bandwagon yet, says new research
Internet Retailer
March 9, 2004
Many Small Businesses Still Cool to Paid Search
DMNews
March 9, 2004
PPC for SME: Small But Growing
ClickZ Network
March 8, 2004
The Kelsey Group Talks Verizon And PPC
WebProNews
March 2004
Overture to Introduce Local Search Ad Program
DMNews
March 8, 2004
Search: The Trends
ClickZ Network
March 5, 2004
Topix.net betting local approach will give it extra muscle
Silicon Valley/San Jose Business Journal
March 5, 2004
Local Search Poses Challenge For Traditional Local Media
Digital Edge
February 2004
The next big thing in online real estate: Local paid search
Inman News
February 26, 2004
Startups seek new ways to Google the net
SFGate.com (San Francisco Chronicle)
February 24, 2004
Local Search Growing, but Small Biz Advertisers Cautious
SearchEngineWatch.com
February 24, 2004
Tapping into Local Search Advertising
eMarketer
February 17, 2004
A preview of SuperPages.com's pay per click advertising
PayPerClickAnalyst.com
February 17, 2004
New Source of Online Ad Revenue [.pdf]
New York Times
February 16, 2004
Survey: Online Buyers Turn to Local Search
Editor & Publisher
February 13, 2004
Search Propels Online Ad Growth
DMNews
February 13, 2004
Local Search 25% of Online Commerce Activity
WebAdvantage.net
February 12, 2004
Dex online gets Googly-eyed
Pioneer Press
February 11, 2004
CitySearch Sees Future Local-Search Growth
DMNews
February 10, 2004
SuperPages.com Readies Performance-Based Listings
DMNews
February 9, 2004
Switchboard.com Revamps Search, Cleans Up Site
DMNews
February 5, 2004
Market for paid inclusion search to reach $6 billion
Search Engine Journal
February 2, 2004
Google Knows Where You Are
BusinessWeek
February 2, 2004
Verizon to launch local ad strategy
CBS MarketWatch
January 29, 2004
An Update On Local Search and PPC, Part II
PayPerClickAnalyst.com
January 28, 2004
Dueling Searchers in a Quest for Ads
washingtonpost.com
January 22, 2004

There's a Gaggle Chasing Google
Wired News

January 14, 2004

Shopping.com Connects With Switchboard for More Local Searches
DMNews
January 14, 2004
Surewest Launches Search-Driven Internet Yellow Pages
Search Engine Journal
January 10, 2004
An Update On Local Search and PPC
PayPerClickAnalyst.com
January 8, 2004
Local Search: The Hybrid Future
SearchEngineWatch.com
January 8, 2004

2005 In The News Archive

Local Media Blog

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