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analysts

Headquarters
600 Executive Drive
Princeton, NJ 08540
Tel: (609) 921-7200
Fax: (609) 921-2112


JOHN F. KELSEY, III
Founder and Chief Executive Officer

After working for three big companies for 13 years, John teamed up with his wife Pam in 1986 to start their own business focused on how new technologies would impact traditional media. John’s perspective on quality came from his experience at these major firms.

  • Johnson & Johnson – consumer packaged goods/product management
  • AT&T (back when the Bell System was the telephone industry) – strategic planning and new technologies
  • Dow Jones – introducing online services, software, interactive cable and audiotex products to skeptical consumers

The Kelsey Group was established to help publishing companies understand and profit from emerging technologies. Importantly, the focus is on marketing, rather than on the technology itself. Over the past 18 years, John has managed and facilitated the growth of The Kelsey Group from a small consultancy to a full-service business intelligence firm specializing in local media.

Today, The Kelsey Group offers Continuous Advisory Services built on the foundation of experienced analysts with firsthand knowledge of the marketplace and access to every major decision maker. Our single-minded focus on Yellow Pages, online and mobile directories, and interactive local media assures clients that they will get the mission-critical analysis that they need to make decisions. The company also conducts consulting, sponsors proprietary research, develops reports and other published materials and holds conferences. John has been an active participant in trade associations relevant to the company’s marketing focus, including the YPA, ADP, ADM, EADP, Information Industry Association, Interactive Services Association and the Internet Local Advertising & Commerce Association. Both John and Pam are active in various community organizations in Princeton, New Jersey, where they have lived for 30 years and raised two children.

John received a B.A. in Economics from Brown University and an M.B.A. from the University of Virginia’s Colgate Darden Graduate Business School.

Executive Team

John Kelsey
President and CEO

Neal Polachek
SVP, Research and Consulting

Greg Sterling
SVP and Program Director
Interactive Local Media

Charles Laughlin
SVP and Program Director
The Kelsey Report®

Bobbi Loy-Luster
Senior Analyst and Director - Client Inquiry Management


 

The Kelsey Group, Inc., 600 Executive Drive, Princeton, NJ 08540-1528
Tel: (609) 921-7200 Fax: (609) 921-2112 E-Mail: [email protected]
Copyright© 2006 The Kelsey Group. All Rights Reserved.