600 Executive Drive
Princeton, NJ 08540
Tel: (609) 921-7200
Fax: (609) 921-2112
JOHN F. KELSEY, III
Founder and Chief Executive Officer
After working for three big companies for 13 years, John teamed up with
his wife Pam in 1986 to start their own business focused on how new
technologies would impact traditional media. John’s perspective
on quality came from his experience at these major firms.
- Johnson & Johnson – consumer
packaged goods/product management
- AT&T (back when
the Bell System was the telephone industry) – strategic planning
and new technologies
- Dow Jones – introducing
online services, software, interactive cable and audiotex products
to skeptical consumers
The Kelsey Group was established
to help publishing companies understand and profit from emerging technologies.
Importantly, the focus is on marketing, rather than on the technology itself.
Over the past 18 years, John has managed and facilitated the growth of The
Kelsey Group from a small consultancy to a full-service business intelligence
firm specializing in local media.
Today, The Kelsey Group offers Continuous Advisory
Services built on the foundation of experienced analysts with firsthand
knowledge of the marketplace and access to every major decision maker.
Our single-minded focus on Yellow Pages, online and mobile directories,
and interactive local media assures clients that they will get the mission-critical
analysis that they need to make decisions. The company also conducts
consulting, sponsors proprietary research, develops reports and other
published materials and holds conferences. John has been an active participant
in trade associations relevant to the company’s marketing focus, including the YPA, ADP,
ADM, EADP, Information Industry Association, Interactive Services Association
and the Internet Local Advertising & Commerce Association. Both John
and Pam are active in various community organizations in Princeton, New
Jersey, where they have lived for 30 years and raised two children.
John received a B.A. in Economics from Brown University
and an M.B.A. from the University of Virginia’s Colgate Darden Graduate