600 Executive Drive
Princeton, NJ 08540
Tel: (609) 921-7200
Fax: (609) 921-2112
Research Analyst, The Kelsey Report
Carlotta writes in-depth research papers
for The Kelsey Report. She has been covering the directory and local online
commerce industries as a business journalist and analyst for more than five
For four years, she was
a writer and editor for Link Magazine, a leading trade publication covering
the Yellow Pages publishing industry. As a member of the former Pets.com
editorial team, she experienced the rise and fall of the dot-com industry.
While at Pets.com, she served as managing editor of Pets.com, The Magazine,
a bi-monthly print publication with a circulation of more than 950,000
and an annual publishing budget of more than $2 million. The magazine was
the largest pet magazine in circulation, and one of Pets.com's most effective
and innovative customer-acquisition tools.
Carlotta worked closely
with business leaders from around the globe as editor of the alumni magazine
at the Kellogg Graduate School of Management at Northwestern University.
For three years she worked at Kellogg, writing in-depth feature stories
about innovative management trends and cutting-edge business research
and practice. She also worked as a reporter and copy editor at The Daily
Camera in Boulder, CO, and the Journal Sentinel in Milwaukee, WI.
Carlotta graduated from the Medill School of Journalism at Northwestern
University in 1995. She currently lives in San Francisco and is working
on her first novel.