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analysts

Headquarters
600 Executive Drive
Princeton, NJ 08540
Tel: (609) 921-7200
Fax: (609) 921-2112


CHARLES LAUGHLIN
Senior Vice President & Program Director, The Kelsey Report®

Charles applies the skills he has developed as a reporter and editor to the daily task of helping TKG’s clients understand what is happening today in the world of Yellow Pages, as well as seeking insight into where the business is moving. His approach is built on doing the legwork necessary to understand what the industry’s key players are doing, what they are thinking about, and how they plan to adapt to the changing nature of the directional media business.

Since becoming program director of The Kelsey Report® – TKG’s flagship Continuous Advisory Service – Charles has expanded the scope of the program from an exclusive focus on new technologies for directory publishers to a broader look at how Yellow Pages is competing in the media marketplace – both analog and digital.

Charles has been instrumental in expanding TKG’s product portfolio. In 2002, he led the development of Global Yellow Pages™, a comprehensive, 400-plus-page worldwide industry fact book. In 2004, Charles was also instrumental in developing the Local Media Journal™. This twice-monthly digest of news and analysis covers the broad spectrum of local directional media, including print and online Yellow Pages, local search, local guides, mobile directories, social networks and local e-commerce.

Charles readily admits he backed into covering the directional media business. He was looking for a better-paying job in 1993 when he was hired to edit Link Magazine, then a leading publication covering the Yellow Pages publishing industry. After initially wondering what he had gotten himself into, he soon realized the Yellow Pages wasn’t just a device for helping toddlers reach piano keys, but a vibrant, hugely profitably business with a host of compelling issues and challenges.

In 1996, John Kelsey invited Charles to join The Kelsey Group to edit Context, a newsletter covering the then-nascent Internet Yellow Pages space. In those days, the industry’s biggest newsmakers included Kris Hagerman, Charles Conn and Naveen Jain. He outlasted Context, eventually taking the helm at The Kelsey Report®.

Charles began his career about as far away from the Yellow Pages industry as one can imagine. In 1987, his first real job was a police reporter with the City News Bureau of Chicago, the training grounds of Chicago’s journalism pantheon, including Mike Royko and Seymour Hersh. He later worked at a series of local news organizations, including the Pulitzer and Copley newspaper chains.

Charles earned a B.A. in English from the University of Illinois. Before he finished college, he spent a year traveling through Europe and the Middle East, where he worked odd jobs that included opening doors for wealthy Kensington residents in London, picking Beaujolais grapes in France, pressing virgin olive oil in Crete, and picking tomatoes and green peppers in Israel’s Negev desert.

These days, Charles’ free-time pursuits are a bit less adventurous. He enjoys bike riding, rollerblading, reading non-fiction and watching documentaries on the History Channel. If you can’t find him at home or the office on the weekends, he is probably at the local ice rink watching his elder son’s youth hockey team. Charles lives with his family in Lake County, Illinois.

Executive Team

John Kelsey
President and CEO

Neal Polachek
SVP, Research and Consulting

Greg Sterling
SVP and Program Director
Interactive Local Media

Charles Laughlin
SVP and Program Director
The Kelsey Report®

Bobbi Loy-Luster
Senior Analyst and Director - Client Inquiry Management


 

The Kelsey Group, Inc., 600 Executive Drive, Princeton, NJ 08540-1528
Tel: (609) 921-7200 Fax: (609) 921-2112 E-Mail: [email protected]
Copyright© 2006 The Kelsey Group. All Rights Reserved.