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the kelsey group in the news

Media Contacts

Interview Requests,
Other Media Inquiries &
Conference Press Passes

Eileen Pacheco
(781) 556-1026
email

Analyst Coverage Areas

Yellow Pages & Related Topics
Charles Laughlin
SVP and Program Director, The Kelsey Report® and Managing Editor, The Kelsey Group
email

Local Search & Related Topics
Matt Booth
SVP and Program Director,
Interactive Local Media
email

Classifieds, Verticals & Related Topics
Peter Krasilovsky
Program Director, Marketplaces
email

Kelsey Group Research
Neal Polachek
CEO
email

Below is a sampling of recent articles in which Kelsey Group analysts are quoted or Kelsey Group research is cited about topics in the increasingly competitive worlds of Yellow Pages, online directories and local media.

2008Q3 | 2008Q2 | 2008Q1 | 2007 | 2006 | 2005 | 2004  | Current News                      

2008 Q1

Online advertisers suffer crisis of trust
vnunet.com

March 31, 2008

FinestMotorSports

Add Video To Sell Your Car
FinestMotorSports.com

March 27, 2008

MEK Marketwatch

Digital ad buying - precursor to an all-new communication platform?
MEK Marketwatch

March 27, 2008

Intuit Faces Slower Business Spending
Investor's Business Daily

March 26, 2008

Business Blogging Tips

Google’s ANDROID To Launch By Fall – No G Phone However
Business Blogging Tips

March 25, 2008

Search Engine People

Strategic Partnerships Lead to Increase in Internet Yellow Pages Searches
Search Engine People

March 25, 2008

Jumpstart Launches In-House Digital Lab
ClickZ

March 25, 2008

SimplyGeo

Drilling Down On Local 08
SimplyGeo

March 21, 2008

Geodomains.org

Drilling Down on Local ’08
Geodomains.org

March 20, 2008

All Business Auctions

1.5 Billion Dollar Budget Devoted to Digital Media by General Motors
- Where is your Newspaper Ad?

All Business Auctions

March 20, 2008

LocalPoint

Session Review: Local Search: Are Partnerships the Key to Success?
LocalPoint

March 19, 2008

GM Changes Game, Puts $1.5 Billion Online
Media Buyer Planner

March 19, 2008

Top ten stories from SES New York – Day 1
Search Engine Watch

March 18, 2008

Future of Interactive Advertising
AlwaysOn

March 17, 2008

Small Business SEM

Local Search  in 2008
Small Business SEM

March 17, 2008

Search Marketing Gurus

SES New York: Video Made the SMB Star (Kelsey Group Track)
Search Marketing Gurus

March 17, 2008

aimClear Blog

From Camel’s Eyelids to Auto-geolocation: the Future of Mobile and Local Search
aimClear Blog

March 17, 2008

Video Made the SMB Star
Search Engine Roundtable

March 17, 2008

AltSearchEngines

SES NYC Session #3 - Mobile Local Search
AltSearchEngines

March 17, 2008

Matchpoint

Yellow Pages - It's About Leads
Matchpoint

March 16, 2008

Search for the mobile masses
RCRWirelessNews

March 14, 2008

Auto Dealers Going Web 2.0
eMarketer

March 14, 2008

Just Search

Auto dealers are fast riding the internet marketing wave
Just Search

March 14, 2008

Universal Pictures Part II: Sizing up the Local Video Market
Search Engine Watch

March 14, 2008

Bruce Clay Blog

6 Questions with The Kelsey Group’s Michael Boland
Bruce Clay Blog

March 13, 2008

Michigan Business

As digit marketing booms, remember the basics
Michigan Business

March 13, 2008

Innovation Series: Internet 3.0
The Motley Fool

March 12, 2008

Eyeblaster Eyes IPO
RedHerring

March 11, 2008

Dealerships’ Online Marketing Growing Increasingly Savvy
MediaPost

March 11, 2008

Auto dealerships increasingly web savvy
BizReport

March 11, 2008

Auto Dealers Moving Fast Toward Online Video, Web 2.0 Marketing
ClickZ

March 10, 2008

Auto Dealers to Increase Online Video, Web 2.0 Tactics in Marketing Mix
MarketingCharts

March 10, 2008

The Co-op Connection

Over Half Auto Dealers to Include Internet Video
The Co-op Connection

March 10, 2008

The Auto Channel

More than Half of Auto Dealers to Include Internet Video in Their Marketing Mix Within Next 12 Months, According to The Kelsey Group
The Auto Channel

March 10, 2008

Spot Runner Takes Full Service Approach, Looks to Build Sales Staff
ClickZ

March 4, 2008

Spot Runner Buys Weblistic: Local Search on Video Steroids
Search Engine Watch

March 4, 2008

Forecast: Web will halt global ad slide
Media Life Magazine

March 4, 2008

Spot Runner Buys Search Firm Weblistic
AdWeek

March 4, 2008

Call Tracking Can Gauge Ad Campaign Effectiveness
BusinessWeek.com

March 3, 2008

edmunds AutoObserver

The More They Learn, the More Automakers Eye Internet
edmunds AutoObserver
March 2, 2008

Yelp's Stoppelman says no IPO until at least 2010
TheDeal.com

February 29, 2008

South Florida Business Journal

Interactive marketing firms power ahead, plan growth
South Florida Business Journal

February 29, 2008

Are Online Ads Losing Value?
Information Week

February 28, 2008

IAB: Privacy Guidelines for Interactive Advertising
MarketingVOX

February 27, 2008

Google loses clicks, Microsoft adds engagement
E-consultancy

February 27, 2008

OBS News

Kelsey Report: Interactive Advertising Leads Revenue Growth
OBS News
February 26, 2008

Kelsey Group: Interactive ad revenues to reach $147 billion
BizReport

February 26, 2008

Microsoft to test new measure of Web ads
Reuters

February 26, 2008

Queensland Business Review

Aus interactive advertising spend to hit US$2.9 billion by 2012
Queensland Business Review

February 26, 2008

TechCrunch

Estimates Put Internet Advertising at $21 Billion in U.S., $45 Billion Globally
TechCrunch
February 26, 2008

Microsoft Executive: Online Ad Duopoly Better Than Monopoly
Dow Jones via CNNMoney.com

February 25, 2008

Interactive Advertising Revenues to Reach $147B Globally, $62.4B in US
MarketingCharts.com

February 25, 2008

National Post

Interactive ads will drive online revenue growth: Kelsey Group
National Post

February 25, 2008

Kelsey Group Predicts Growth in Interactive, Directional Ads
Search Engine Watch

February 25, 2008

SEO Komodo

Kelsey Group Annual Forecast: Interactive Advertising Revenues to Reach US$147 Billion Globally by 2012
SEO Komodo

February 25, 2008

Kelsey Group: Interactive Ad Revenues To Reach $147 Billion Globally By 2012
MediaPost

February 25, 2008

Marketing Pilgrim

Online Advertising Growth Rate - at Least 20% a Year
Marketing Pilgrim

February 25, 2008

Kelsey: U.S. Interactive Ad Revenues to Hit $62.4 Billion by 2012
ClickZ

February 25, 2008

Global Directional Advertising Revenues Will Grow to $41B by 2012 (Kelsey)
Praized

February 25, 2008

Video Business Advisor

Internet video classified ads -will the idea stick?
Video Business Advisor

February 23, 2008

Video Ads On Google: A Win-Win For Consumers & Advertisers?
Search Engine Land

February 21, 2008

Counting mobile advertising effectiveness remains a challenge
RCRWirelessNews

February 15, 2008

Universal Pictures: Optimizing Video for Search
Search Engine Watch

February 15, 2008

Small Companies Are Finding a Home on the Web
New York Times

February 14, 2008

Mobile Search Is Finding Its Way
eMarketer

February 14, 2008

The New Professional

Should you be LinkedIn?
The New Professional

February 13, 2008

Good Web design can mean good business
International Herald Tribune

February 13, 2008

Wordtracker

Five Tips To Maximise The Long Tail Of Local Search
Wordtracker

February 12, 2008

Praized Blog

Kodak or: How I Learned to Stop Worrying and Love Digital
Praized Blog

February 8, 2008

evans INK

yellow: used and bruised
evans INK

February 9, 2008

Microsoft Could Stumble in Quest for Ad Speed
PC World

February 1, 2008

Yahoo’s Revamped AT&T Deal Aligns with Display Ad Network Goal
ClickZ

February 1, 2008

Newspaper Association of America

Digital Edge: Time to Learn Search ABCs
Newspaper Association of America

February 1, 2008

Yellowbook Closes Gap in Local Search
Search Engine Watch

January 31, 2008

Search Engine Strategies London Calling
Search Engine Watch

January 31, 2008

What Online Auto Advertisers Can Learn From Real Estate, Travel
ClickZ

January 31, 2008

evans INK

The yellow ruler question
evans INK

January 30, 2008

Mobile Advertisement to unleash “huge revolution”, says Google CEO
TelecomTiger

January 29, 2008

Forecasting The Growth Of Mobile Advertising
AccuraCast

January 28, 2008

Search Engine Optimization Journal

Video SEO: What Does The Future Hold For Video?
Search Engine Optimization Journal

January 28, 2008

Mobile Local Search: A Perfect Storm
Search Engine Watch

January 25, 2008

San Antonio Express-News

Phone book evolution
San Antonio Express-News

January 20, 2008

Scovill Presson

Internet Yellow Pages or Search Engine Marketing - Best Bang for Your Buck
Scovill Presson

January 23, 2008

Matter of Park

Do I hear $250 Trillion for Mobile Advertising? Going once, going twice...
Matter of Park

January 23, 2008

Pivotal Veracity Unveils Mobile E-mail Optimization Tool
Direct Mag

January 22, 2008

Jupiter: Local Online Advertising Will Be Worth $8.9 Billion In 2012
Search Engine Land

January 18, 2008

Grayboxx Takes Local Search National
InternetNews.com

January 17, 2008

GSD&M Idea City Reclaims Some AT&T Business
Advertising Age

January 16, 2008

SMS Text News

Mobile Search to Be a Billion-Dollar Industry by 2012
SMS Text News

January 15, 2008

MileStone Internet Marketing

Offline Implications of Online Reviews
MileStone Internet Marketing

January 15, 2008

BarterNewsBlog

From the (BarterNews) Desk of Bob Meyer
BarterNewsBlog

January 15, 2008

Mobile ads coming, but patience required
RCRWirelessNews

January 15, 2008

Seeing Forests

Online Buying, Offline Shopping Segments
Seeing Forests

January 15, 2008

Mobile Search Advertising to Reach $1.4 Billion
WebProNews

January 14, 2008

Praized Blog

The Kelsey Group's 2008 Local Media Trends: "A Pivotal Year for
the Global Yellow Pages Industry"

Praized Blog

January 14, 2008

Still More Acquisition Rumors: Google And Yell
WebProNews

January 11, 2008

PinPoint Launches Local Ad Agency Franchise
Adotas

January 14, 2008

Local Search Lives or Dies by User Reviews
Search Engine Watch

January 11, 2008

Predictions in New Media for this Year
WebProNews

January 11, 2008

Report: Users to Have Big Role in Web Ad Play
MediaWeek

January 10, 2008

The Kelsey Group Identifies Key Local Media Trends for 2008
Tekrati

January 10, 2008

Will Newspapers Compete with SEOs and SEMs?
Search Engine Watch

January 10, 2008

Bill Hartzer Blog

Six Local Media Trends to Watch in 2008
Bill Hartzer Blog

January 10, 2008

Mobile Search Stakes Set High
eMarketer

January 8, 2008

Yahoo Evangelizes Mobile Philosphy, Software at CES
eWeek

January 7, 2008

Three Big Ideas for 2008: How to Do CRM Online
CIO

January 7, 2008

Press Releases


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