Headquarters
600 Executive Drive
Princeton, NJ 08540
Tel: (609) 921-7200
Fax: (609) 921-2112
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MATT BOOTH
Senior Vice President and Program Director, Interactive Local Media
 Matt came to The Kelsey Group from Perform Local, a local lead generation start-up funded by two prominent venture capital groups. He was a cofounder and chief operating officer.
Before that, starting in 1996, he held several senior positions at Citysearch, a subsidiary of IAC/InterActiveCorp, including vice president, strategy and planning; vice president, product; and vice president, media partnerships. Matt participated in numerous activities at Citysearch, including the creation of media partnerships with television and radio stations, the launch of city guides with leading newspapers like the Los Angeles Times, the design and implementation of a national local search product, the creation of the prototype of Citysearch’s performance-based sales model, and acquisitions such as that of Entertainment Publications. Matt graduated summa cum laude from Babson College in Wellesley, Massachusetts, with a Bachelor of Science in finance. He is married and lives in Los Angeles with his wife, Holly, who recently finished her postdoctoral fellowship in clinical neuropsychology at UCLA, and his daughter. To contact Matt, send an e-mail to mbooth@kelseygroup.com or call
(626) 794-4857. |
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