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Virtual Conference
Agenda
The Kelsey Group

Pre-Conference | Day 1 | Day 2

Monday, April 18

2:00 pm – 6:00 pm Registration Desk Open
Refreshments Sponsored by Acxiom

4:00 pm – 4:30 pm
Focus Group: Local Consumers Go Shopping
This session will feature an edited video presentation of a consumer focus group conducted specifically for the conference by The Kelsey Group. Focus group respondents will reveal their online shopping behaviors and preferences and how those influence their offline buying behavior. How many and what sites do they visit before they buy? What sorts of information do they expect and want to see online? How important are maps, ratings and reviews? How much research do they conduct before making an offline purchase? Do these consumers refine their queries or keep searching on "generic" terms or categories? These and other questions will be explored.

4:30 pm – 5:30 pm
Local Advertiser Panel: Where Do We Go from Here?
This informal, pre-conference session will bring together a number of local, small business advertisers who are new to online marketing for a lively give and take discussion of their experiences and thought processes about advertising. What caused them to make the leap online? Do they all have Web sites? Where are they planning to allocate their limited advertising dollars? What do they think of the proliferating online marketing options? Is search too complex; is it essential? Will they continue to invest in offline media? What does the future hold for these local advertisers?

5:30 pm – 7:30 pm
Pre-Conference Networking Reception Sponsored by Yahoo! Local
Join The Kelsey Group, exhibitors, journalists and conference attendees at this exclusive pre-conference networking session. Exhibitors will be displaying and demonstrating their new product offerings. Members of the media will be seeking interviews with companies that are making or have recently made announcements. Kelsey Group analysts will be mingling and informally available to discuss the program, recent research and anything else of interest. Attendees will be connecting with one another and with companies for business-development discussions.

 

Pre-Conference | Day 1 | Day 2