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The Kelsey Group

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Paginas Amarillas

Despite growth in e-commerce, online transactions represented only 2 percent of U.S. retail spending last year. However, consumers are increasingly adopting the Internet to find information about local products and services. More and more, consumers shop online, but they still buy offline by huge margins.

Thatís why 475 executive-level attendees convened at Drilling Down on Local, April 18-20, 2005, in Santa Clara, California, to investigate the online-offline opportunity for interactive local media.

From IPTV and wireless, to local search and online classifieds, the speakers candidly discussed the local market opportunity and the challenges of capturing small-business advertising dollars. Conference highlights included provocative keynotes from A9.com CEO Udi Manber, Hearst SVP Lincoln Millstein and Sprint VP Paul Reddick.

We invite you to revisit the Drilling Down on Local presentations you found particularly relevant to your business. Just click on a presenter name or session title to review online, or click [ppt] to download the presentation. You will see that we have included links to supplemental content (presentations, data and articles) that was not presented at Drilling Down on Local, but which is related to the conference program and may be of interest to attendees. Slides from A9.com CEO Udi Manberís keynote address are not available for downloading. For panel discussions in which presentation slides were not used, there are links to blog posts summarizing the discussion, courtesy of Tony Gentileís Buzzhit!.com.

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The Kelsey Group