Despite growth in
e-commerce, online transactions represented only 2 percent of U.S.
retail spending last year. However, consumers are increasingly adopting
the Internet to find information about local products and services. More
and more, consumers shop online, but they still buy offline by huge
Thatís why 475
executive-level attendees convened at Drilling Down on
Local, April 18-20, 2005, in Santa Clara, California, to
investigate the online-offline opportunity for interactive local media.
From IPTV and
wireless, to local search and online classifieds, the speakers candidly
discussed the local market opportunity and the challenges of capturing
small-business advertising dollars. Conference highlights included
provocative keynotes from A9.com CEO Udi Manber, Hearst SVP Lincoln
Millstein and Sprint VP Paul Reddick.
We invite you to
revisit the Drilling Down on Local presentations you found
particularly relevant to your business. Just click on a presenter name
or session title to review online, or click [ppt] to download the
presentation. You will see that we have included links to supplemental
content (presentations, data and articles) that was not presented at
Drilling Down on Local, but which is related to the conference
program and may be of interest to attendees. Slides from A9.com CEO Udi
Manberís keynote address are not available for downloading. For panel
discussions in which presentation slides were not used, there are links
to blog posts summarizing the discussion, courtesy of Tony Gentileís
1 | Day
Connect with other conference attendees via
LinkedIn Drilling Down on Local group.