client login
Username
Remember Me
Forgot Password
Password
CATEGORIES
 
Local Media Blog [ 980 ]  RSS ATOM


Blog Home

Contact Kelsey

Bookmark this page



SEARCH
 


previous month  MARCH 2006  next month
s m t w t f s
4
18
19
26 29


BLOG ARCHIVE
 
RSS ATOM  Full archive
 
current month



RECENT ENTRIES
 
 
RSS ATOM


BLOGGERS
 
admin [ 0 ]  RSS ATOM
Carlotta Mast [ 0 ]  RSS ATOM
Charles Laughlin [ 117 ]  RSS ATOM
Greg Sterling [ 750 ]  RSS ATOM
John Kelsey [ 61 ]  RSS ATOM
Matt Booth [ 5 ]  RSS ATOM
Mike Boland [ 137 ]  RSS ATOM
Neal Polachek [ 33 ]  RSS ATOM
The Kelsey Group [ 0 ]  RSS ATOM


COUNTER
 
Visitors    701631
Online users 21
 



Mar 24 2006
Printable version  |  Email to a friend
Google Adding Graphical Ads to Maps
A few weeks ago at SES, Google told me they were going to be allowing advertisers to add logos and graphical images to the mapping balloons that appear on Google Local. I looked for them but couldn't find them. Today, apparently, they started appearing. This blog has a screenshot. I was unable to find this ad (or other similar ads) on my own.

My understanding is that this doesn't cost anything beyond the keyword bid; it's a kind of a perk to marketers. (It's also an enticement to advertise.) Yahoo! has been doing a version of this for a long time, although the branding is not presented the same way.

This is really just the beginning. AdMission Corp. has a directories module (like a mapping balloon) that can host photos, chat, e-commerce, e-mail forms, even video. I would expect to see all those options and PPCall or click-to-call functionality integrated into these mapping balloons over time.

Just wait.

 
Local Media Blog
posted by  Greg Sterling at  17:19 | comments [1] | trackbacks [2]


BLOG COMMENT


posted by   Donna  [ http://www.vipoffers.com ] Mar 24 2006 at 18:30
As you often note, Google's almost daily introduction of features, services, applications...keeps things interesting. Unfortunately for Google, and fortunately for everyone else, its search dominance is not easily duplicated via other initiatives: according to BusinessWeek online, "Google's Print Auction Fizzles. The search giant's auction of magazine ad space didn't generate much enthusiasm -- or business, in the case of one successful bidder. Google's effort to roll its advertising juggernaut beyond digital and into the world of print publications is struggling..."

www.businessweek.com
 




ADD COMMENT
(*) indicates required fields
author (*) :
email address :
url :
 
  bold italic underline add hyperlink add email hyperlink centre unorder list order list add image quote emoticon smiles
 
comment (*) :

html code

ubb code

max characters : 2000

+
- +
-
characters remaining :
remember me :
 
 
 



The Kelsey Group, 600 Executive Drive, Princeton, NJ 08540-1528
Tel: (609) 921-7200 Fax: (609) 921-2112 EMail: [email protected]
Copyright© 2005 The Kelsey Group. All Rights Reserved.